M&A Deal Summary

Billups Acquires OOH Labs

On October 10, 2023, Billups acquired digital media company OOH Labs

Acquisition Highlights
  • This is Billups’ 1st transaction in the Digital Media sector.
  • This is Billups’ 1st transaction in Canada.
  • This is Billups’ 1st transaction in Ontario.

M&A Deal Summary
Date 2023-10-10
Target OOH Labs
Sector Digital Media
Buyer(s) Billups
Deal Type Add-on Acquisition

Target

OOH Labs

Toronto, Ontario, Canada
OOH Labs is an independent Out-of-Home Specialist. It is driven by science, supported by data with vast knowledge of outdoor and place-based advertising spaces. OOH Labs is based in Toronto, Ontario.

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Buyer(S) 1

Buyer

Billups

Lake Oswego, Oregon, United States
Category Company
Founded 2003
Sector Media
DESCRIPTION

Billups, Inc. is a full-service out-of-home (OOH) media specialist agency. Billups provides traditional, non-traditional and digital OOH media for agencies and their advertisers. Services include media planning, buying, production, posting and post-buy evaluations.

DEAL STATS #
Overall 7 of 9
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 6 of 8
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2023) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-20 TAC Media

Petaling Jaya, Malaysia

TAC Media is a prominent OOH advertising specialist. TAC media has implemented projects in challenging and competitive markets such as China, the United Kingdom, Singapore, Indonesia, Thailand and Mexico, using a combination of data-driven insights, personalised, relevant and timely content delivered via the most relevant media channels notwithstanding geographical and language barriers. TAC Media was founded in 2013 and is based in Petaling Jaya, Malaysia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-03 Outsight

Brussels, Belgium

Outsight is a full-service independent OOH managed services agency offering a comprehensive suite of OOH advertising services and solutions, including media planning and buying, campaign management, and production oversight. Outsight is based in Brussels, Belgium.

Buy -
Mergr

Product

Company

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