M&A Deal Summary

Billups Acquires HEED Media

On January 9, 2015, Billups acquired media company HEED Media

Acquisition Highlights
  • This is Billups’ 2nd transaction in the Media sector.
  • This is Billups’ 2nd transaction in the United States.
  • This is Billups’ 1st transaction in Minnesota.

M&A Deal Summary
Date 2015-01-09
Target HEED Media
Sector Media
Buyer(s) Billups
Deal Type Add-on Acquisition

Target

HEED Media

Minneapolis, Minnesota, United States
HEED Media is an OOH media specialist agency.

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Buyer(S) 1

Buyer

Billups

Lake Oswego, Oregon, United States
Category Company
Founded 2003
Sector Media
DESCRIPTION

Billups, Inc. is a full-service out-of-home (OOH) media specialist agency. Billups provides traditional, non-traditional and digital OOH media for agencies and their advertisers. Services include media planning, buying, production, posting and post-buy evaluations.

DEAL STATS #
Overall 2 of 9
Sector (Media) 2 of 3
Type (Add-on Acquisition) 1 of 8
State (Minnesota) 1 of 1
Country (United States) 2 of 5
Year (2015) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-12-20 Strategic Outdoor Shop

Westport, Connecticut, United States

Strategic Outdoor Shop LLC is a full service, independently owned out-of-home (OOH) media specialist agency.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-02-17 Generation Outdoor

New York, New York, United States

Generation Outdoor, Inc. is a provider of out-of-home (OOH) media agency.

Buy -
Mergr

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