Add-on Acquisition • Marketing

Billups Acquires Billie Media

On May 7, 2024, Billups acquired marketing company Billie Media

Acquisition Context

This is Billups’ 3rd transaction in the Marketing sector.
This is Billups’ 1st transaction in New Zealand.

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M&A Deal Summary
Date	May 7, 2024
Target	Billie Media
Sector	Marketing
Buyer(s)	Billups
Deal Type	Add-on Acquisition

Target Company

Billie Media

Auckland, New Zealand

Billie Media provides outdoor media solutions across Australia and New Zealand. Harnessing channel innovation, local expertise, technology and data, and creative outputs, Billie Media provides enhanced outdoor solutions for brands locally and internationally. Billie Media was founded in 2021 and is based in Auckland, New Zealand.

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Buyer Overview 1

Buyer

Billups

Lake Oswego, Oregon, United States

Category	Company
Founded	2003
Sector	Media

DESCRIPTION

Billups, Inc. is a full-service out-of-home (OOH) media specialist agency. Billups provides traditional, non-traditional and digital OOH media for agencies and their advertisers. Services include media planning, buying, production, posting and post-buy evaluations.

Deal Context for Buyer	#
Overall	9 of 9
Sector: Marketing	3 of 3
Type: Add-on Acquisition	8 of 8
Country: New Zealand	1 of 1
Year: 2024	2 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2024-01-03	Outsight Brussels, Belgium Outsight is a full-service independent OOH managed services agency offering a comprehensive suite of OOH advertising services and solutions, including media planning and buying, campaign management, and production oversight. Outsight is based in Brussels, Belgium.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2024-01-03

Outsight

Brussels, Belgium

Outsight is a full-service independent OOH managed services agency offering a comprehensive suite of OOH advertising services and solutions, including media planning and buying, campaign management, and production oversight. Outsight is based in Brussels, Belgium.

Buy

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