M&A Deal Summary

Billups Acquires Switchboard

On February 15, 2022, Billups acquired software company Switchboard

Acquisition Highlights
  • This is Billups’ 1st transaction in the Software sector.
  • This is Billups’ 4th transaction in the United States.
  • This is Billups’ 1st transaction in New Jersey.

M&A Deal Summary
Date 2022-02-15
Target Switchboard
Sector Software
Buyer(s) Billups
Deal Type Add-on Acquisition

Target

Switchboard

Princeton, New Jersey, United States
Switchboard is a premier DOOH ad server, SSP, and campaign management platform. Switchboard works with nearly any media player and content management system (CMS) and can be embedded into existing operations through robust APIs. Switchboard was founded in 2016 and is based in Princeton, New Jersey.

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Buyer(S) 1

Buyer

Billups

Lake Oswego, Oregon, United States
Category Company
Founded 2003
Sector Media
DESCRIPTION

Billups, Inc. is a full-service out-of-home (OOH) media specialist agency. Billups provides traditional, non-traditional and digital OOH media for agencies and their advertisers. Services include media planning, buying, production, posting and post-buy evaluations.

DEAL STATS #
Overall 4 of 9
Sector (Software) 1 of 2
Type (Add-on Acquisition) 3 of 8
State (New Jersey) 1 of 1
Country (United States) 4 of 5
Year (2022) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-02-17 Generation Outdoor

New York, New York, United States

Generation Outdoor, Inc. is a provider of out-of-home (OOH) media agency.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-21 Outchart

Lewes, Delaware, United States

Outchart is a full-stack software provider for the digital out-of-home marketplace. Outchart offered digital OOH media owners a cloud-based software solution built by a roster of OOH and technology experts. Outchart is based in Lewes, Delaware.

Buy -
Mergr

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