M&A Deal Summary

BigCommerce Acquires Feedonomics

On July 27, 2021, BigCommerce acquired marketing company Feedonomics for 145M USD

Acquisition Highlights
  • This is BigCommerce’s 1st transaction in the Marketing sector.
  • This is BigCommerce’s largest (disclosed) transaction.
  • This is BigCommerce’s 2nd transaction in the United States.
  • This is BigCommerce’s 1st transaction in California.

M&A Deal Summary
Date 2021-07-27
Target Feedonomics
Sector Marketing
Buyer(s) BigCommerce
Deal Type Add-on Acquisition
Deal Value 145M USD

Target

Feedonomics

Woodland Hills, California, United States
Feedonomics is a full-service data feed management platform, Feedonomics helps mid-market and enterprise merchants succeed on hundreds of advertising channels and marketplaces by ingesting, unifying, enhancing, and syndicating product data, and then syncing the resulting order data back into existing systems to streamline operations. Feedonomics is based in Woodland Hills, California.

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Buyer(S) 1

Buyer

BigCommerce

Austin, Texas, United States
Category Company
Founded 2009
Sector Internet Software and Services
Employees1,321
Revenue 309M USD (2023)
DESCRIPTION

BigCommerce is a developer of an e-commerce platform serving small and medium-sized businesses. BigCommerce enables businesses to grow online sales with less cost, time, and complexity than on-premise software. BigCommerce was incorporated in 2009 and is based in Austin, Texas.

DEAL STATS #
Overall 2 of 4
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 4
State (California) 1 of 1
Country (United States) 2 of 4
Year (2021) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-28 Zing.co

Austin, Texas, United States

Zing is a provider of mobile retail technologies.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-10 B2B Ninja

Houston, Texas, United States

B2B Ninja is an enterprise software solution provides business-to-business (B2B) ecommerce capabilities for merchants of all sizes. B2B Ninja is based in Houston, Texas.

Buy -
Mergr

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