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Investment Summary

BGF Invests In ROI

On January 24, 2020, growth capital firm BGF invested in marketing company ROI

Investment Highlights
  • This is BGF’s 9th transaction in the Marketing sector.
  • This is BGF’s 2nd transaction in Sweden.

Investment Summary
Date 2020-01-24
Target ROI
Sector Marketing
Investor(s) BGF
Deal Type Growth Capital

Target

ROI

Bromma, Sweden
ROI is a lead generation technology business which allows small businesses to rent a highly optimised website which attracts more leads and boosts sales. ROI was founded in 2018 and is based in Bromma, Sweden.

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Investor(S) 1

Investor

BGF

Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2011
PE ASSETS 2.5B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

Business Growth Fund (BGF) is a private investment firm focused on early and growth-stage investing across the UK. The Firm also invests in publicly traded companies. BGF's growth team looks to invest £1 to £15 million in small to mid-sized companies looking for additional capital to pursue growth. BGF was established in 2011 and is headquartered in London.

DEAL STATS #
Overall 217 of 326
Sector (Marketing) 9 of 12
Type (Growth Capital) 168 of 255
Country (Sweden) 2 of 2
Year (2020) 3 of 33
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-15 Chemistry

London, United Kingdom

Chemistry is a disruptive HR consultancy company. TCG offers talent strategy consultancy that increases the value of companies by improving the performance of their people. Chemistry was established in 2003 and is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-10 Solid Solutions Group

Warwickshire, United Kingdom

Solid Solutions Group is a provider of engineering software solutions like 3D CAD software, simulation software to test and validate design, draft sight 2D CAD, and SolidCAM. Solid Solutions Group was founded in 1998 and is based in Warwickshire, United Kingdom.

Sell -
Mergr

Product

Company

Legal