Investment Summary

BGF Invests In NewGen

On June 17, 2024, growth capital firm BGF invested in marketing company NewGen

Investment Highlights
  • This is BGF’s 13th transaction in the Marketing sector.
  • This is BGF’s 326th transaction in the United Kingdom.

Investment Summary

Date 2024-06-17
Target NewGen
Sector Marketing
Investor(s) BGF
Deal Type Growth Capital

Target

NewGen

High Holborn, United Kingdom
NewGen is a social-first media agency, focused on bridging the gap between brands and creators. Its known for high-impact marketing campaigns targeting Gen Z and video gaming audiences. NewGen mission is to revolutionize these connections, making advertising more relevant, more engaging, more fun and more effective. NewGen was founded in 2015 and is based in High Holborn, United Kingdom.

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Investor(S) 1

Investor

BGF

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2011
PE ASSETS 2.5B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

Business Growth Fund (BGF) is a private investment firm focused on early and growth-stage investing across the UK. The Firm also invests in publicly traded companies. BGF's growth team looks to invest £1 to £15 million in small to mid-sized companies looking for additional capital to pursue growth. BGF was established in 2011 and is headquartered in London.


DEAL STATS #
Overall 350 of 370
Sector: Marketing M&A 13 of 14
Type: Growth Capital M&A Deals 273 of 290
Country: United Kingdom M&A 326 of 345
Year: 2024 M&A 10 of 28
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-06-12 Garrison Technology

London, United Kingdom

Garrison Technology provides web browsing technology that enables users to access all web content without risk exposing their organization to cyber-attacks. Garrison Technology was founded in 2014 and is based in London, United Kingdom.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-06-24 Datum360

Stockton on Tees, United Kingdom

Datum360’s software platform connects disparate systems, providing a trusted data backbone that manages the life cycle of critical engineering and asset management data for a range of blue-chip customers from the fields of energy, mining, utilities, road, and rail infrastructure. Datum360 was founded in 2009 and is based in Stockton on Tees, United Kingdom.

Sell -