M&A Deal Summary

Beyond Pricing Acquires Blizzard Internet Marketing

On June 26, 2020, Beyond Pricing acquired digital media company Blizzard Internet Marketing from RedAwning

Acquisition Highlights
  • This is Beyond Pricing’s 1st transaction in the Digital Media sector.
  • This is Beyond Pricing’s 2nd transaction in the United States.
  • This is Beyond Pricing’s 1st transaction in Colorado.

M&A Deal Summary
Date 2020-06-26
Target Blizzard Internet Marketing
Sector Digital Media
Buyer(s) Beyond Pricing
Sellers(s) RedAwning
Deal Type Divestiture

Target

Blizzard Internet Marketing

Glenwood Springs, Colorado, United States
Blizzard Internet Marketing, Inc. provides comprehensive online marketing services and bookable VRM websites. Blizzard employs a group of experts in all areas of digital marketing, including SEO, Pay-Per-Click, Email Marketing, Social Media, Local Search, Analytics, Usability, and Website Services that also include solutions for Real Estate Agencies. Blizzard Internet Marketing is based in Glenwood Springs, Colorado.

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Buyer(S) 1

Buyer

Beyond Pricing

San Francisco, California, United States
Category Company
Founded 2014
Sector Internet Software and Services
DESCRIPTION

Beyond Pricing helps to price Airbnb perfectly. Increase revenue 40% with automatic, daily pricing. Company team excels at dynamic price modeling, statistics, algorithm design, and real estate analytics. Company focus is on developing pricing software to help hosts & owners maximize the performance of their vacation rental properties.

DEAL STATS #
Overall 2 of 2
Sector (Digital Media) 1 of 1
Type (Divestiture) 1 of 1
State (Colorado) 1 of 1
Country (United States) 2 of 2
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-25 Smart Host

Brooklyn, New York, United States

Smart Host is a provider of vacation rental owners and property managers with insight into what their neighbors are charging. Company analyze listing and the surrounding marketplace to determine an optimal price. More bookings, more profit, less work.

Buy -

Seller(S) 1

SELLER

RedAwning

Emeryville, California, United States
Category Company
Founded 2010
Sector Internet Software and Services
DESCRIPTION

RedAwning is a branded network of vacation rental properties, combining a layer of consistency and trust with 24/7 guest and property manager support services for every stay. With over 100,000 unique rental properties in over 10,000 destinations, RedAwning is a supplier of vacation rentals to every major online booking website, including Booking.com, Expedia, HomeAway/VRBO, FlipKey/TripAdvisor, and Airbnb. RedAwning was established in 2010 and is based in Emeryville, California.

DEAL STATS #
Overall 1 of 1
Sector (Digital Media) 1 of 1
Type (Divestiture) 1 of 1
State (Colorado) 1 of 1
Country (United States) 1 of 1
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-30 Leavetown Vacations

Vancouver, British Columbia, Canada

Leavetown Vacations, Inc. is a vacation rental distribution and channel marketing solution especially designed for multi-unit properties. Leavetown offers a range of global destinations to our guests, while retaining a local touch. Our diverse team of knowledgeable and caring Destination Experts hail from 12 different countries, with experience working – and playing – in the worldwide destinations we serve. We are dedicated to finding you the best vacation accommodations, activities and local deals, ensuring your holiday is headache-free.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-24 Awning

San Francisco, California, United States

Awning is a full-service management company that helps in finding, analyzing, buying, furnishing, and managing short-term and long-term rental investments for vacation rentals. Awning is based in San Francisco, California.

Buy -
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