Add-on Acquisition • Communications

Betterware de Mexico Acquires Gurucomm

On March 22, 2021, Betterware de Mexico acquired communications company Gurucomm

Acquisition Context

This is Betterware de Mexico’s 1st transaction in the Communications sector.
This is Betterware de Mexico’s 1st transaction in Mexico.

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M&A Deal Summary
Date	March 22, 2021
Target	Gurucomm
Sector	Communications
Buyer(s)	Betterware de Mexico
Deal Type	Add-on Acquisition

Target Company

Gurucomm

Queretaro, Mexico

Gurucomm is an MVNO (Mobile Virtual Network Operator) and Telecommunications Software Creator. The Company´s services include mobile voice and data plans, personal hotspots, and fixed wireless broadband. These services are bound together by proprietary web and mobile apps. The Company is actively developing IoT integrations for the home, based on its connectivity services. Gurucomm was formed in 2017 and is based in Queretaro, Mexico.

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Buyer Overview 1

Buyer

Betterware de Mexico

Zapopan, Mexico

Category	Company
Founded	1995
Sector	E-Commerce
Employees	2,556
Revenue	14.1B MXN (2024)

DESCRIPTION

Betterware de Mexico is a direct-to-consumer seller of home organization and houseware products. Betterware’s product portfolio includes a large variety of items for the home, including for organization, storage, kitchen preparation, food storage, and basic furniture. Betterware de Mexico was founded in 1995 and is headquartered in Zapopan, Mexico.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Communications	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Mexico	1 of 1
Year: 2021	1 of 1

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