M&A Deal Summary

Bettera Brands Acquires Nutravail

On September 14, 2020, Bettera Brands acquired food company Nutravail from The FRS Company

Acquisition Highlights
  • This is Bettera Brands’ 1st transaction in the Food sector.
  • This is Bettera Brands’ 2nd transaction in the United States.
  • This is Bettera Brands’ 1st transaction in Virginia.

M&A Deal Summary

Date 2020-09-14
Target Nutravail
Sector Food
Buyer(s) Bettera Brands
Sellers(s) The FRS Company
Deal Type Divestiture

Target

Nutravail

Chantilly, Virginia, United States
Nutravail LLC is a developer and manufacturer of health and wellness food products using its proprietary soft chew delivery systems and the low-temperature processing technology that it has pioneered. Nutravail was founded in 1990 and is based in Chantilly, Virginia.

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Buyer(S) 1

Buyer

Bettera Brands

Plano, Texas, United States

Category Company
Founded 1898
Sector Food
DESCRIPTION

Bettera Brands operates as a holding company for Bettera Wellness, Nutravail, and Hillside, which focus on using confection products as an alternative delivery systems for vitamins, minerals and supplements. Bettera Wellness is a manufacturer of branded and private label gummy vitamins and better-for-you gummy confection products. Bettera operates two fully integrated production facilities located in Indiana and California that are SQF Level 3 and CFR 111 certified for dietary supplements. Nutravail, operating from a CFR 111 facility in Chantilly, Virginia, is a leading developer and manufacturer of health and wellness food products that manufactures proprietary soft chew delivery systems with its low-temperature processing technology. Hillside is a manufacturer of organic, sugar-free, and branded confection products (through its GoOrganic brand), as well as incorporating nutraceutical ingredients into lozenge delivery systems. Bettera Brands was formed in 1898 and is based in Plano, Texas.


DEAL STATS #
Overall 2 of 2
Sector: Food M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Virginia M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2020 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-20 Bettera Brands - Confection Brands

Plano, Texas, United States

Bettera Brands LLC - Confection Brands includes Gimbal’s jelly beans brand, Scottie Dogs licorice and other associated candy brands.

Sell -

Seller(S) 1

SELLER

The FRS Company

Foster City, California, United States

Category Company
Founded 2004
Sector Food
DESCRIPTION

The FRS Company produces a full line of products under the Healthy Performance™ banner, including ready-to-drink beverages, chews, powdered drink mixes, shots and concentrates.


DEAL STATS #
Overall 1 of 1
Sector: Food M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Virginia M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2020 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-01-31 Nutravail

Chantilly, Virginia, United States

Nutravail LLC is a developer and manufacturer of health and wellness food products using its proprietary soft chew delivery systems and the low-temperature processing technology that it has pioneered. Nutravail was founded in 1990 and is based in Chantilly, Virginia.

Buy -