M&A Deal Summary

Better Collective Acquires Ribacka Group AB

On December 17, 2018, Better Collective acquired digital media company Ribacka Group AB for 30M EUR

Acquisition Highlights
  • This is Better Collective’s 2nd transaction in the Digital Media sector.
  • This is Better Collective’s 6th largest (disclosed) transaction.
  • This is Better Collective’s 1st transaction in Sweden.

M&A Deal Summary

Date 2018-12-17
Target Ribacka Group AB
Sector Digital Media
Buyer(s) Better Collective
Deal Type Add-on Acquisition
Deal Value 30M EUR

Target

Ribacka Group AB

Stockholm, Sweden
Ribacka Group is a lead generation company that offers clients online traffic with a return on investment as the main focus. By thinking outside the box, we create innovative and pioneering ways to send high-value leads that allows our customers business to grow.

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Buyer(S) 1

Buyer

Better Collective

Copenhagen, Denmark

Category Company
Founded 2002
Sector Digital Media
Employees1,628
Revenue 371M EUR (2024)
DESCRIPTION

Better Collective is a developer of educational platforms within the iGaming industry. Through our products, company aim to make sports betting and gambling entertaining, transparent and fair for the global network of online bettors. Better Collective was founded in 2002 and is based in Copenhagen, Denmark.


DEAL STATS #
Overall 4 of 9
Sector: Digital Media M&A 2 of 3
Type: Add-on Acquisition M&A Deals 4 of 8
Country: Sweden M&A 1 of 1
Year: 2018 M&A 4 of 4
Size (of disclosed) 6 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-31 KAPA

Malta

KAPA is an online marketing service provider.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-20 Mindway AI

Aarhus, Denmark

Mindway AI specializes in advanced software solutions for the identification of at-risk gambling and problem gambling behavior. Mindway AI was founded in 2018 and is based in Aarhus, Denmark.

Buy -