M&A Deal Summary

Better Collective Acquires Playmaker HQ

On July 3, 2023, Better Collective acquired digital media company Playmaker HQ for 54M USD

Acquisition Highlights
  • This is Better Collective’s 3rd transaction in the Digital Media sector.
  • This is Better Collective’s 3rd largest (disclosed) transaction.
  • This is Better Collective’s 2nd transaction in the United States.
  • This is Better Collective’s 1st transaction in Florida.

M&A Deal Summary

Date 2023-07-03
Target Playmaker HQ
Sector Digital Media
Buyer(s) Better Collective
Deal Type Add-on Acquisition
Deal Value 54M USD

Target

Playmaker HQ

Deerfield Beach, Florida, United States
Playmaker HQ is a sports and entertainment media platform that specializes in providing original entertainment and sports content with exclusive athlete collaborations and creator talent mainly targeting the US market. Playmaker HQ is based in Deerfield Beach, Florida.

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Buyer(S) 1

Buyer

Better Collective

Copenhagen, Denmark

Category Company
Founded 2002
Sector Digital Media
Employees1,628
Revenue 371M EUR (2024)
DESCRIPTION

Better Collective is a developer of educational platforms within the iGaming industry. Through our products, company aim to make sports betting and gambling entertaining, transparent and fair for the global network of online bettors. Better Collective was founded in 2002 and is based in Copenhagen, Denmark.


DEAL STATS #
Overall 8 of 9
Sector: Digital Media M&A 3 of 3
Type: Add-on Acquisition M&A Deals 7 of 8
State: Florida M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2023 M&A 1 of 2
Size (of disclosed) 3 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-03 Action Network

Playa Vista, California, United States

Action Network is a sports media company that provides in-depth betting content, tools, and analytics for sports fans. Action’s media platforms provide an enhanced experience for its users through original sports news content, premium insights, deep menus of odds, and proprietary betting tools and data. Action Network was founded in 2017 and is based in Playa Vista, California.

Buy $240M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-06 Playmaker

Toronto, Ontario, Canada

Playmaker is a digital sports media company that lives at the intersection of sports, gambling, media, and technology. Playmaker is building a collection of premier sports media brands, curated to deliver highly engaged audiences of sports fans to sports betting companies, leagues, teams, and advertisers. Playmaker was founded in 2021 and is based in Toronto, Ontario.

Buy €176M