M&A Deal Summary

Better Collective A/S Acquires Playmaker HQ

On July 3, 2023, Better Collective A/S acquired digital media company Playmaker HQ for 54M USD

Acquisition Highlights
  • This is Better Collective A/S’s 3rd transaction in the Digital Media sector.
  • This is Better Collective A/S’s 2nd largest (disclosed) transaction.
  • This is Better Collective A/S’s 2nd transaction in the United States.
  • This is Better Collective A/S’s 1st transaction in Florida.

M&A Deal Summary
Date 2023-07-03
Target Playmaker HQ
Sector Digital Media
Buyer(s) Better Collective A/S
Deal Type Add-on Acquisition
Deal Value 54M USD

Target

Playmaker HQ

Deerfield Beach, Florida, United States
Playmaker HQ is a sports and entertainment media platform that specializes in providing original entertainment and sports content with exclusive athlete collaborations and creator talent mainly targeting the US market. Playmaker HQ is based in Deerfield Beach, Florida.

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Buyer(S) 1

Buyer

Better Collective A/S

Copenhagen K, Denmark
Category Company
Founded 2002
Sector Digital Media
Employees193
DESCRIPTION

Better Collective A/S is a developer of educational platforms within the iGaming industry. Through our products, company aim to make sports betting and gambling entertaining, transparent and fair for the global network of online bettors. Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products. This includes bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory, and SmartBets, the odds comparison platform made personal.

DEAL STATS #
Overall 8 of 8
Sector (Digital Media) 3 of 3
Type (Add-on Acquisition) 7 of 7
State (Florida) 1 of 1
Country (United States) 2 of 2
Year (2023) 1 of 1
Size (of disclosed) 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-03 Action Network

Playa Vista, California, United States

Action Network is a sports media company that provides in-depth betting content, tools, and analytics for sports fans. Action’s media platforms provide an enhanced experience for its users through original sports news content, premium insights, deep menus of odds, and proprietary betting tools and data. Action Network was founded in 2017 and is based in Playa Vista, California.

Buy $240M
Mergr

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