M&A Deal Summary

Better Car People Acquires Better Car People

On December 12, 2022, Better Car People acquired automotive company Better Car People

Acquisition Highlights
  • This is Better Car People’s 1st transaction in the Automotive sector.
  • This is Better Car People’s 2nd transaction in the United States.
  • This is Better Car People’s 1st transaction in North Carolina.

M&A Deal Summary

Date 2022-12-12
Target Better Car People
Sector Automotive
Buyer(s) Better Car People
Deal Type Add-on Acquisition
Advisor(s) Cowen (Financial)

Target

Better Car People

Monroe, North Carolina, United States
Better Car People is a provider of omnichannel engagement solutions in the automotive dealership industry. Better Car People offers services designed to improve communication between car dealerships and potential customers, including internet lead management, service BDC (Business Development Center) solutions, and overnight customer follow-up. Better Car People is based in Monroe, North Carolina.

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Buyer(S) 1

Buyer

Better Car People

Baco Raton, Florida, United States

Category Company
Sector Business Services
DESCRIPTION

Better Car People is an outsourced provider of business development services for the automotive industry. Better Car People leverages proprietary technology and trained employees to operate as a full-service BDC for dealerships and dealership groups, offering sales support, equity mining, appointment setting, and customer service. Better Car People is based in Baco Raton, Florida.


DEAL STATS #
Overall 2 of 3
Sector: Automotive M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 3
State: North Carolina M&A 1 of 1
Country: United States M&A 2 of 3
Year: 2022 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-25 PowerBDC

Stamford, Connecticut, United States

PowerBDC provides inbound and outbound lead generation, lead management, and CRM experience in the retail automotive, RV, powersports, and marine marketplace. PowerBDC was founded in 2014 and is based in Stamford, Connecticut.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-28 AutoAwards

Odessa, Delaware, United States

AutoAwards provides automotive and marine dealership loyalty marketing services. Its loyalty programs help foster and maintain long-term customer relationships through highly targeted marketing and lifecycle communications, merchant partner networks, certificate rewards systems, Pre-paid Maintenance (PPM) program management, gift card platform, and branded apps. AutoAwards was founded in 1991 and is based in Odessa, Delaware.

Buy -