Add-on Acquisition • Marketing

Better Car People Acquires AutoAwards

On August 28, 2023, Better Car People acquired marketing company AutoAwards

Acquisition Context

This is Better Car People’s 1st transaction in the Marketing sector.
This is Better Car People’s 3rd transaction in the United States.
This is Better Car People’s 1st transaction in Delaware.

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M&A Deal Summary
Date	August 28, 2023
Target	AutoAwards
Sector	Marketing
Buyer(s)	Better Car People
Deal Type	Add-on Acquisition

Target Company

AutoAwards

Odessa, Delaware, United States

AutoAwards provides automotive and marine dealership loyalty marketing services. Its loyalty programs help foster and maintain long-term customer relationships through highly targeted marketing and lifecycle communications, merchant partner networks, certificate rewards systems, Pre-paid Maintenance (PPM) program management, gift card platform, and branded apps. AutoAwards was founded in 1991 and is based in Odessa, Delaware.

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Buyer Overview 1

Buyer

Better Car People

Baco Raton, Florida, United States

Category	Company
Sector	Business Services

DESCRIPTION

Better Car People is an outsourced provider of business development services for the automotive industry. Better Car People leverages proprietary technology and trained employees to operate as a full-service BDC for dealerships and dealership groups, offering sales support, equity mining, appointment setting, and customer service. Better Car People is based in Baco Raton, Florida.

Deal Context for Buyer	#
Overall	3 of 3
Sector: Marketing	1 of 1
Type: Add-on Acquisition	3 of 3
State: Delaware	1 of 1
Country: United States	3 of 3
Year: 2023	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2022-12-12	Better Car People Monroe, North Carolina, United States Better Car People is a provider of omnichannel engagement solutions in the automotive dealership industry. Better Car People offers services designed to improve communication between car dealerships and potential customers, including internet lead management, service BDC (Business Development Center) solutions, and overnight customer follow-up. Better Car People is based in Monroe, North Carolina.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2022-12-12

Better Car People

Monroe, North Carolina, United States

Better Car People is a provider of omnichannel engagement solutions in the automotive dealership industry. Better Car People offers services designed to improve communication between car dealerships and potential customers, including internet lead management, service BDC (Business Development Center) solutions, and overnight customer follow-up. Better Car People is based in Monroe, North Carolina.

Buy

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