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  6. Better Car People Acquires AutoAwards

M&A Deal Summary

Better Car People Acquires AutoAwards

On August 28, 2023, Better Car People acquired marketing company AutoAwards

Acquisition Highlights
  • This is Better Car People’s 1st transaction in the Marketing sector.
  • This is Better Car People’s 3rd transaction in the United States.
  • This is Better Car People’s 1st transaction in Delaware.

M&A Deal Summary
Date 2023-08-28
Target AutoAwards
Sector Marketing
Buyer(s) Better Car People
Deal Type Add-on Acquisition

Target

AutoAwards

Odessa, Delaware, United States
AutoAwards provides automotive and marine dealership loyalty marketing services. Its loyalty programs help foster and maintain long-term customer relationships through highly targeted marketing and lifecycle communications, merchant partner networks, certificate rewards systems, Pre-paid Maintenance (PPM) program management, gift card platform, and branded apps. AutoAwards was founded in 1991 and is based in Odessa, Delaware.

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Buyer(S) 1

Buyer

Better Car People

Baco Raton, Florida, United States
Category Company
Sector Business Services
DESCRIPTION

Better Car People is an outsourced provider of business development services for the automotive industry. Better Car People leverages proprietary technology and trained employees to operate as a full-service BDC for dealerships and dealership groups, offering sales support, equity mining, appointment setting, and customer service. Better Car People is based in Baco Raton, Florida.

DEAL STATS #
Overall 3 of 3
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
State: Delaware M&A 1 of 1
Country: United States M&A 3 of 3
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-12 Better Car People

Monroe, North Carolina, United States

Better Car People is a provider of omnichannel engagement solutions in the automotive dealership industry. Better Car People offers services designed to improve communication between car dealerships and potential customers, including internet lead management, service BDC (Business Development Center) solutions, and overnight customer follow-up. Better Car People is based in Monroe, North Carolina.

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