Investment Summary

Beringea Invests In Floyd

On January 18, 2018, private equity firm Beringea invested in furniture company Floyd

Investment Highlights
  • This is Beringea’s 1st transaction in the Furniture sector.
  • This is Beringea’s 30th transaction in the United States.
  • This is Beringea’s 17th transaction in Michigan.

Investment Summary
Date 2018-01-18
Target Floyd
Sector Furniture
Investor(s) Beringea
Deal Type Venture

Target

Floyd

Detroit, Michigan, United States
Floyd is a furniture company that designs and manufactures high-quality pieces at an attainable price point. Floyd was founded in 2014 ad is based in Detroit, Michigan.

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Investor(S) 1

Investor

Beringea

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1988
PE ASSETS 715M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Beringea LLP is a private equity firm focused on growth-oriented company investments in the Midwest US and the UK. Beringea looks to invest $2 to $10 million of equity or junior capital in profitable companies with 5 million and higher in revenue. Funds are used to support business expansions and growth, ownership transitions, leveraged buyouts, recapitalization, and refinancings. The Firm does not have any sector preferences and generally seeks businesses with proven business models and defensible market positions. Beringea was formed in 1988 and is based in London.

DEAL STATS #
Overall 78 of 103
Sector (Furniture) 1 of 2
Type (Venture) 36 of 56
State (Michigan) 17 of 20
Country (United States) 30 of 39
Year (2018) 1 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-12-21 Honeycomb

London , United Kingdom

Honeycomb is a global advertising delivering platform with faster delivery, easier collaboration, and smarter data. Honeycomb works together with the latest technology and the most brilliant people in the business. Honeycomb was founded in 2014 and is based in London, United Kingdom.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-02-02 Dianomi

London, United Kingdom

Dianomi is a native content marketing platform used by financial advertisers and tier-one publishers such as Reuters, MarketWatch, and MSN. The platform provides a brand-safe monetization solution for publishers’ editorial content and data-driven distribution for advertisers, improving both returns on investment and transparency. Dianomi was founded in 2003 and is headquartered in London, England.

Sell -
Mergr

Product

Company

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