Investment Summary

Beringea Invests In Blis

On April 13, 2016, private equity firm Beringea invested in marketing company Blis

Investment Highlights
  • This is Beringea’s 5th transaction in the Marketing sector.
  • This is Beringea’s 41st transaction in the United Kingdom.
Investment Fate
  • Blis was sold to a consortium of financial buyers in 2022.
  • Blis was sold to a publicly-traded strategic buyer in 2025 for 175M USD.

Investment Summary

Date 2016-04-13
Target Blis
Sector Marketing
Investor(s) Beringea
Deal Type Venture

Target

Blis

London, United Kingdom
Blis is an advertising technology company that uses location and demographic data to define digital audiences. Blis provides the most accurate location data and rich contextualized consumer behavioral insights for advertisers. Blis was founded in 2004 and is based in London, United Kingdom.

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Investor(S) 1

Investor

Beringea

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1988
PE ASSETS 715M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Beringea LLP is a private equity firm focused on growth-oriented company investments in the Midwest US and the UK. Beringea looks to invest $2 to $10 million of equity or junior capital in profitable companies with 5 million and higher in revenue. Funds are used to support business expansions and growth, ownership transitions, leveraged buyouts, recapitalization, and refinancings. The Firm does not have any sector preferences and generally seeks businesses with proven business models and defensible market positions. Beringea was formed in 1988 and is based in London.


DEAL STATS #
Overall 69 of 103
Sector: Marketing M&A 5 of 7
Type: Venture M&A Deals 28 of 56
Country: United Kingdom M&A 41 of 62
Year: 2016 M&A 1 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-09 Monica Vinader

Norfolk, United Kingdom

Monica Vinader is a provider of ready-to-wear contemporary designer jewelry. Its popular and affordable products are sold in over 70 countries worldwide. Monica Vinader was formed in 2008 and is based in Norfolk, England.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-02 Thread

London, United Kingdom

Thread is a free online personal styling service for men, which uses a unique combination of human stylists and powerful algorithms to make it easy for men to dress well. On signing up, users fill in questionnaires and upload photos of themselves, which help the stylist and algorithm sort through millions of items to create the best outfits for that particular individual. Thread was formed in 2012 and is based in London, United Kingdom.

Buy -