Add-on Acquisition • Marketing

Bensussen Deutsch & Associates Acquires BrandVia Alliance

On August 14, 2019, Bensussen Deutsch & Associates acquired marketing company BrandVia Alliance

Acquisition Context
  • This is Bensussen Deutsch & Associates’ 2nd transaction in the Marketing sector.
  • This is Bensussen Deutsch & Associates’ 3rd transaction in the United States.
  • This is Bensussen Deutsch & Associates’ 1st transaction in California.

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M&A Deal Summary

Date August 14, 2019
Target BrandVia Alliance
Sector Marketing
Buyer(s) Bensussen Deutsch & Associates
Deal Type Add-on Acquisition

Target Company

BrandVia Alliance

San Jose, California, United States
BrandVia Alliance, Inc. specializes in creating brand engagement. The company also designs and delivers trend-inspired corporate merchandise, gift experiences, e-stores and pop-up shops to build their brands and corporate cultures.
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Buyer Overview 1

Buyer

Bensussen Deutsch & Associates

Woodinville, Washington, United States

Category Company
Founded 1984
Sector Media
DESCRIPTION

Bensussen Deutsch & Associates is a merchandise agency, provides marketing services and customized branded merchandise to Fortune 500 enterprises, sports leagues, and global entertainment holding companies. Bensussen Deutsch & Associates was founded in 1984 and is based in Woodinville, Washington.


Deal Context for Buyer #
Overall 3 of 8
Sector: Marketing 2 of 3
Type: Add-on Acquisition 3 of 8
State: California 1 of 1
Country: United States 3 of 6
Year: 2019 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-19 SwervePoint

Danvers, Massachusetts, United States

SwervePoint connects brands with people where work and life happen through fresh promotional merchandise and related enterprise solutions. The firm’s boutique approach to style, selection and service helps a diverse portfolio of clients in the financial, insurance, technology and professional services industries differentiate themselves in competitive markets. Headquartered in Danvers, MA, SwervePoint has network offices across the globe.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-16 Idea Planet

Dallas, Texas, United States

Idea Planet is an entertainment, gaming, and brand experience to life through custom, fan-inspired, physical products that ignite fan passion. Idea Planet is based in Dallas, Texas.

Buy -