Divestiture • Marketing

Bell Media Acquires OUTFRONT Media - Canadian Business

On October 23, 2023, Bell Media acquired marketing company OUTFRONT Media - Canadian Business from Outfront for 410M CAD

Acquisition Context
  • This is Bell Media’s 1st transaction in the Marketing sector.
  • This is Bell Media’s 0th largest (disclosed) transaction.
  • This is Bell Media’s 2nd transaction in the United States.

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M&A Deal Summary

Date October 23, 2023
Target OUTFRONT Media - Canadian Business
Sector Marketing
Buyer(s) Bell Media
Sellers(s) Outfront
Deal Type Divestiture
Deal Value 410M CAD

Target Company

OUTFRONT Media - Canadian Business

United States
OUTFRONT Media's Canadian Business operates 9,325 total displays in the country.
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Buyer Overview 1

Buyer

Bell Media

Toronto, Ontario, Canada

Category Company
Sector Media
DESCRIPTION

Bell Media, Inc. is a provider of television (TV), radio, out-of-home advertising, and digital media services in Canada.


Deal Context for Buyer #
Overall 5 of 5
Sector: Marketing 1 of 1
Type: Divestiture 3 of 3
Country: United States 2 of 2
Year: 2023 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-04-03 Noovo.ca

Montreal, Quebec, Canada

Noovo.ca is a digital platform that brings together entertainment content from V, ELLE Fictions and MAX.

Buy -

Seller Profile 1

SELLER

Outfront

New York, New York, United States

Category Company
Founded 1993
Sector Marketing
Employees2,000
Revenue 1.8B USD (2024)
DESCRIPTION

Outfront is a provider of out-of-home media companies in the Americas and has a major presence in top markets throughout the United States, Canada, Mexico and South America. Outfront was founded in 1993 and is based in New York, New York.


Deal Context for Seller #
Overall 2 of 2
Sector: Marketing 2 of 2
Type: Divestiture 2 of 2
Country: United States 2 of 2
Year: 2023 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-12 Pacific Outdoor Advertising - Billboard Assets

Seattle, Washington, United States

Pacific Outdoor Advertising - Billboard Assets provides advertising assets in 211 large-format static displays, 21 digital displays, 709 posters, and 15 walls.

Buy -

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