M&A Deal Summary

BEL USA Acquires Branders Com

On March 6, 2014, BEL USA acquired retailer Branders Com

Acquisition Highlights
  • This is BEL USA’s 1st transaction in the Retail sector.
  • This is BEL USA’s 1st transaction in the United States.
  • This is BEL USA’s 1st transaction in California.

M&A Deal Summary

Date 2014-03-06
Target Branders Com
Sector Retail
Buyer(s) BEL USA
Deal Type Add-on Acquisition

Target

Branders Com

San Mateo, California, United States
Founded in 1999 in the San Francisco Bay Area, the original goal of the company remains the same: to make high-quality, low-priced promotional products accessible to more people through the Internet. In a time when the prevalent method of selling promotional items was through catalogs or traveling sales representatives, Branders.com thought of optimizing the whole process and widening its reach by making it online. Our company prides itself on its high quality products matched with the lowest prices possible. The latter we are specifically proud of: we charge about 20% less than our online competitors, and offer even greater savings when compared to our offline competitors.

Search 201,292 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

BEL USA

Medley, Florida, United States

Category Company
Founded 1995
Sector Retail
DESCRIPTION

BEL USA LLC (DiscountMugs.com) iis a provides eCommerce retailer of promotional products.


DEAL STATS #
Overall 1 of 1
Sector (Retail) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2014) 1 of 1