Growth Capital • Marketing

Bee Up Capital Invests In 92R Group

On June 1, 2015, private equity firm Bee Up Capital invested in marketing company 92R Group

Investment Context
  • This is Bee Up Capital’s 1st transaction in the Marketing sector.
  • This is Bee Up Capital’s 3rd transaction in France.

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Investment Summary

Date June 1, 2015
Target 92R Group
Sector Marketing
Investor(s) Bee Up Capital
Deal Type Growth Capital

Target Company

92R Group

Paris, France
92R Group is a digital and communication agency advising Cosmetics, Health, Food, Retail-Fashion, and Media industries.
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Investor Overview 1

Investor

Bee Up Capital


Category Private Equity Firm
Founded 1999
PE ASSETS 250M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Industries & Finances is a private equity firm focused on buyouts and roll-ups of small to mid-sized French companies. Industries & Finances is a generalist investor, however the Firm has a preference for companies that operate in fragmented markets with potential for consolidation. Industries & Finances is headquartered in Paris.


Deal Context for Investor #
Overall 3 of 7
Sector: Marketing 1 of 1
Type: Growth Capital 1 of 1
Country: France 3 of 7
Year: 2015 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-01-01 Daco Bello

Antony, France

Daco Bello provides dried fruits (dried fruits, mixed seeds, and fruit baskets) and culinary aids (nuts and candied fruits). By developing innovative snacking ranges, supported by attractive packaging and qualitative sourcing, this Ile-de-France family SME has gradually distinguished itself from its competitors to become a brand with strong notoriety and recognized for the quality of its products.Daco Bello was established in 1974 and is based in Antony, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-20 SERTA ASD

Saint Jean d'Illac, France

SERTA ASD is an aeronautical subcontractor for the aerospace industry with a specific know‐how in aerostructures manufacturing for business jets. Serta provides assembling, machining, boiler making, and piping services, as well as customer services. SERTA was established in 1976 and is based in Saint Jean d'Illac, France.

Buy -

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