Add-on Acquisition • Consumer Products

Beaba Acquires Childhome

On January 12, 2021, Beaba acquired consumer products company Childhome

Acquisition Context

This is Beaba’s 1st transaction in the Consumer Products sector.
This is Beaba’s 1st transaction in Belgium.

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M&A Deal Summary
Date	January 12, 2021
Target	Childhome
Sector	Consumer Products
Buyer(s)	Beaba
Deal Type	Add-on Acquisition

Target Company

Childhome

Kontich, Belgium

Childhome consists of 500 products and is available in more than 60 countries worldwide. Childhome is known worldwide for its Mommy Bag collection and award-winning Evolu chair collection.

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Buyer Overview 1

Buyer

Beaba

Paris, France

Category	Company
Founded	1989
Sector	Consumer Products

DESCRIPTION

Beaba is specialized in developing and marketing babycare products spanning across the meals, bathtime, sleeping, and walking universes. Beaba's products are distributed in France, other European countries, and the US, mainly through networks of specialized baby care stores. Beaba was formed in 1989 and is based in Paris, France.

Deal Context for Buyer	#
Overall	1 of 2
Sector: Consumer Products	1 of 1
Type: Add-on Acquisition	1 of 2
Country: Belgium	1 of 1
Year: 2021	1 of 2

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2021-07-08	Bonavi Berlin, Germany Bonavi retails a classic stroller and two different buggy models as well as the necessary accessories in their online shop with a D2C business model in Germany. Bonavi was founded in 2016 and is based in Berlin, Germany.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2021-07-08

Bonavi

Berlin, Germany

Bonavi retails a classic stroller and two different buggy models as well as the necessary accessories in their online shop with a D2C business model in Germany. Bonavi was founded in 2016 and is based in Berlin, Germany.

Buy

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