M&A Deal Summary

BBC International Acquires Heelys

On April 26, 2021, BBC International acquired apparel/textiles company Heelys from Sequential Brands Group for 11M USD

Acquisition Highlights
  • This is BBC International’s 1st transaction in the Apparel/Textiles sector.
  • This is BBC International’s largest (disclosed) transaction.
  • This is BBC International’s 1st transaction in the United States.
  • This is BBC International’s 1st transaction in Texas.

M&A Deal Summary
Date 2021-04-26
Target Heelys
Sector Apparel/Textiles
Buyer(s) BBC International
Sellers(s) Sequential Brands Group
Deal Type Divestiture
Deal Value 11M USD

Target

Heelys

Carrollton, Texas, United States
Founded in 2000, Heelys are patented products that feature a removable wheel located in the heel, transforming the shoes into stealth skates and giving users the freedom to seamlessly transition from walking or running to skating by shifting their weight to their heel. The Heelys vision is to inspire kids and adults alike to be active, explore their freedom, unleash the fun, and be fearless.

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Buyer(S) 1

Buyer

BBC International

Boca Raton, Florida, United States
Category Company
Founded 1975
Sector Apparel/Textiles
DESCRIPTION

BBC International is a full-service footwear company specializing in sourcing, design, and technology within Global Market. The company designs, sources, and sells licensed and in-house owned brands of footwear globally to major retailers, distributors, and multi-door independents. BBC International was formed in 1975 and is based in Boca Raton, Florida.

DEAL STATS #
Overall 1 of 1
Sector (Apparel/Textiles) 1 of 1
Type (Divestiture) 1 of 1
State (Texas) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 1
Size (of disclosed) 1 of 1

Seller(S) 1

SELLER

Sequential Brands Group

New York, New York, United States
Category Company
Founded 2015
Sector Apparel/Textiles
Employees42
Revenue 102M USD (2019)
DESCRIPTION

Sequential Brands Group owns, promotes, markets, and licenses a portfolio of consumer brands in fashion, active and lifestyle categories. Sequential Brands Group was founded in 2015 and is based in New York, New York.

DEAL STATS #
Overall 3 of 4
Sector (Apparel/Textiles) 1 of 2
Type (Divestiture) 3 of 4
State (Texas) 1 of 1
Country (United States) 3 of 4
Year (2021) 1 of 2
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-16 Martha Stewart Living Omnimedia

New York, New York, United States

Martha Stewart Living Omnimedia, Inc. is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. Martha Stewart reaches approximately 100 million consumers across all media platforms each month and has a growing retail presence in thousands of retail locations.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-29 Sequential Brands Group - Active Brands

New York, New York, United States

Sequential Brands Active Brands includes And1, Avia, Gaiam, and SPRI brands will create efficiencies to deliver high-quality athletic, work, and outdoor products at the best possible value to its customers.

Sell $330M
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