M&A Deal Summary

Bazaarvoice Acquires Granify

On December 5, 2023, Bazaarvoice acquired internet software and services company Granify

Acquisition Highlights
  • This is Bazaarvoice’s 3rd transaction in the Internet Software and Services sector.
  • This is Bazaarvoice’s 1st transaction in Canada.
  • This is Bazaarvoice’s 1st transaction in Alberta.

M&A Deal Summary

Date 2023-12-05
Target Granify
Sector Internet Software and Services
Buyer(s) Bazaarvoice
Deal Type Add-on Acquisition

Target

Granify

Edmonton, Alberta, Canada
Granify provides data science to analyze each shopper’s digital body language and create highly tailored and engaging experiences that surface the right content to the right shopper at the right moment. Granify was founded in 2011 and is based in Edmonton, Alberta.

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Buyer(S) 1

Buyer

Bazaarvoice

Austin, Texas, United States

Category Company
Founded 2005
Sector Software
Employees855
Revenue 191M USD (2015)
DESCRIPTION

Bazaarvoice is a social software and data analytics company, brings the voice of customers to the center of business strategy for more than 700 global clients like Best Buy, Costco, Dell, Macy's, P&G, Panasonic, QVC, and USAA. On a monthly basis, more than one-half billion consumers utilize the Bazaarvoice Network to view and share authentic consumer-generated content, including ratings and reviews, as well as curated visual content, across 5,000 brand and retail websites. This visibility into shopper behavior allows Bazaarvoice to capture unique first-party data and insights that enable its targeted advertising and personalization solutions. Bazaarvoice was founded in 2005 and is based in Austin, Texas.


DEAL STATS #
Overall 6 of 6
Sector (Internet Software and Services) 3 of 3
Type (Add-on Acquisition) 5 of 5
State (Alberta) 1 of 1
Country (Canada) 1 of 1
Year (2023) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-10 affable.ai

San Francisco, California, United States

affable.ai is a technology platform specializing in AI-driven influencer marketing solutions. The company combines cutting-edge AI technology with deep industry expertise to optimize influencer marketing campaigns with a mission to empower brands and marketers. The platform’s innovative solutions provide real-time influencer and audience analytics, fraud detection, and performance measurement tools to enhance campaign effectiveness and ROI. affable.ai is based in San Francisco, California.

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