M&A Deal Summary

Bazaarvoice Acquires AddStructure

On February 23, 2018, Bazaarvoice acquired internet software and services company AddStructure

Acquisition Highlights
  • This is Bazaarvoice’s 1st transaction in the Internet Software and Services sector.
  • This is Bazaarvoice’s 2nd transaction in the United States.
  • This is Bazaarvoice’s 1st transaction in Illinois.

M&A Deal Summary
Date 2018-02-23
Target AddStructure
Sector Internet Software and Services
Buyer(s) Bazaarvoice
Deal Type Add-on Acquisition

Target

AddStructure

Chicago, Illinois, United States
AddStructure is a provider of state-of-the-art search and discovery applications for e-commerce companies. AddStructure was established in 2014 and is based in Chicago, Illinois.

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Buyer(S) 1

Buyer

Bazaarvoice

Austin, Texas, United States
Category Company
Founded 2005
Sector Software
Employees855
Revenue 191M USD (2015)
DESCRIPTION

Bazaarvoice is a social software and data analytics company, brings the voice of customers to the center of business strategy for more than 700 global clients like Best Buy, Costco, Dell, Macy's, P&G, Panasonic, QVC, and USAA. On a monthly basis, more than one-half billion consumers utilize the Bazaarvoice Network to view and share authentic consumer-generated content, including ratings and reviews, as well as curated visual content, across 5,000 brand and retail websites. This visibility into shopper behavior allows Bazaarvoice to capture unique first-party data and insights that enable its targeted advertising and personalization solutions. Bazaarvoice was founded in 2005 and is based in Austin, Texas.

DEAL STATS #
Overall 2 of 6
Sector (Internet Software and Services) 1 of 3
Type (Add-on Acquisition) 2 of 5
State (Illinois) 1 of 1
Country (United States) 2 of 5
Year (2018) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-11-05 Longboard Media

San Francisco, California, United States

Longboard Media, Inc. is a provider of advertising solutions to shopping publishers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-28 Influenster

New York, New York, United States

Influenster is based on iproduct discovery and reviews platform with nearly six million community members worldwide. The company’s product offering allows brands to generate reviews and social content, license its user-generated content (“UGC”) to their online shopping pages to improve conversion and gain new consumers and receive product insights through in-depth review analysis. Influenster is based in New York city.

Buy -
Mergr

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