Add-on Acquisition • Media

Bauer Media Group Acquires Mad Men Media AB

On July 23, 2018, Bauer Media Group acquired media company Mad Men Media AB

Acquisition Context
  • This is Bauer Media Group’s 1st transaction in the Media sector.
  • This is Bauer Media Group’s 2nd transaction in Sweden.

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M&A Deal Summary

Date July 23, 2018
Target Mad Men Media AB
Sector Media
Buyer(s) Bauer Media Group
Deal Type Add-on Acquisition

Target Company

Mad Men Media AB

Malmo, Sweden
Mad Men Media AB is a regional radio provider. Mad Men Media is based in Malmo, Sweden with and additional offices at Gothenburg and Stockholm.
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Buyer Overview 1

Buyer

Bauer Media Group

Englewood Cliffs, New Jersey, United States

Category Company
Sector Publishing
DESCRIPTION

Bauer Media Group is a publisher of 600 magazines, more than 400 digital products and over 100 radio and TV stations are enjoyed by millions of people across the globe. The corporate portfolio also includes print shops, postal, sales and marketing services. Bauer Media Group’s global positioning underscores its passion for people and brands. We see ourselves as the home of popular media, as illustrated by our strapline "We think popular." – a claim which inspires and motivates our global workforce of some 11,500 employees in 20 countries.


Deal Context for Buyer #
Overall 3 of 4
Sector: Media 1 of 2
Type: Add-on Acquisition 2 of 2
Country: Sweden 2 of 2
Year: 2018 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-04-23 navabi

Aachen, Germany

navabi GmbH in plus size fashion. We curate and create the best and most inspirational plus size fashion collections and offer an ecommerce experience for our style savvy customers. navabi is a network-based organisation without hierarchy that strives for compassion and human excellence. As a team, but also as a business, we want to enable others to express themselves.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-06-17 Are Media

Sydney, Australia

Are Media is a multi-platform publisher across magazines, digital and books. Are Media is home to some of Australia and New Zealand’s longest-running and most loved brands, across the categories of women’s interest, homes, food and automotive. Are Media is based in Sydney, New South Wales.

Sell -

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