PIPE • Digital Media

Battery Ventures Invests In Internet Brands

On March 1, 2009, private equity firm Battery Ventures invested in digital media company Internet Brands

Investment Context

This is Battery Ventures’ 1st transaction in the Digital Media sector.
This is Battery Ventures’ 22nd transaction in the United States.
This is Battery Ventures’ 2nd transaction in California.

Investment Fate

Internet Brands was sold to a consortium of financial buyers in 2010 for 640M USD.
Internet Brands was sold to a consortium of financial buyers in 2014.

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Investment Summary
Date	March 1, 2009
Target	Internet Brands
Sector	Digital Media
Investor(s)	Battery Ventures
Deal Type	PIPE

Target Company

Internet Brands

El Segundo, California, United States

Internet Brands is an internet media company that owns and operates online media, community, and e-commerce websites in vertical markets. Internet Brands was founded in 1998 and is based in El Segundo, California.

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Investor Overview 1

Investor

Battery Ventures

Boston, Massachusetts, United States

Investor Investor

Category	Private Equity Firm
Founded	1983
PE ASSETS	13.0B USD
Size	Mega
Type	Sector Focused

DESCRIPTION

Battery Ventures is a private investment firm focused on opportunities in the technology and related-sectors. Battery will invest at all company stages, from seed and early-stage capital situations to leveraged buyouts, PIPEs, spin outs, rollups and take-privates of established companies. Battery's private equity group focuses on investments in companies with revenue of $5 to $200 million and EBITDA up to $25 million. Battery can commit up to $100 million in equity per transaction. Specific areas of interest include software; IT services and outsourcing; communications components, systems, and services; and financial services and tech-enabled businesses. Battery will consider investments throughout North America, Europe, and Asia. Battery Ventures was formed in 1983 and is headquartered in Menlo Park, California.

Deal Context for Investor	#
Overall	23 of 118
Sector: Digital Media	1 of 1
Type: PIPE	1 of 2
State: California	2 of 15
Country: United States	22 of 78
Year: 2009	1 of 3

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2009-02-12	Applimation Chicago, Illinois, United States Applimation, Inc. is a independent provider of application data management solutions for Oracle, SAP, PeopleSoft, Siebel and custom environments.	Sell	$40M

DATE

TARGET

DEAL TYPE

VALUE

2009-02-12

Applimation

Chicago, Illinois, United States

Applimation, Inc. is a independent provider of application data management solutions for Oracle, SAP, PeopleSoft, Siebel and custom environments.

Sell

$40M

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2009-05-01	ExactTarget Indianapolis, Indiana, United States ExactTarget, Inc. is a provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2009-05-01

ExactTarget

Indianapolis, Indiana, United States

ExactTarget, Inc. is a provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships.

Buy

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