M&A Deal Summary

Batia Infotech Acquires PicReel

On March 20, 2021, Batia Infotech acquired software company PicReel from Webfolio Management

Acquisition Highlights
  • This is Batia Infotech’s 2nd transaction in the Software sector.
  • This is Batia Infotech’s 3rd transaction in the United States.
  • This is Batia Infotech’s 1st transaction in Nevada.

M&A Deal Summary
Date 2021-03-20
Target PicReel
Sector Software
Buyer(s) Batia Infotech
Sellers(s) Webfolio Management
Deal Type Add-on Acquisition

Target

PicReel

Reno, Nevada, United States
PicReel is a conversion rate optimization software company with 10 years of experience helping website owners get more customers with fully customizable pop-up overlays, surveys, and links that capture website visitors before they leave a site. Discounts and offers, solicitations for feedback, and urging visitors to take some action such as subscribing to a newsletter, can all be displayed before a visitor is able to navigate away from high-value content or close their browser window. Picreel is based in Reno, Nevada.

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Buyer(S) 1

Buyer

Batia Infotech

Los Angeles, California, United States
Category Company
Sector Internet Software and Services
DESCRIPTION

ProProfs is a provider of comprehensive online tools that provides quiz, survey, training maker and knowledgebase products.

DEAL STATS #
Overall 4 of 5
Sector (Software) 2 of 3
Type (Add-on Acquisition) 4 of 5
State (Nevada) 1 of 1
Country (United States) 3 of 4
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-04 BIGContacts

Victoria, British Columbia, Canada

BIGContacts is a CRM software provider that delivers all the power of the major CRM brands without the complexity and cost. Its simple design makes it easy for small businesses to manage prospect and customer relationships throughout the customer lifecycle. BIGContacts was founded in 2006 and is based in Victoria, British Columbia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-25 PeopleGoal

Los Angeles, California, United States

PeopleGoal is a performance management software, a renowned HR solution that empowers organizations to streamline performance management, boost employee engagement, and achieve 3x productivity gains. PeopleGoal was founded in 2014 and is based in Los Angeles, California.

Buy -

Seller(S) 1

SELLER

Webfolio Management

Category Private Equity Firm
Founded 2013
Size Small
Type Sector Focused
DESCRIPTION

Webfolio Management is a private equity firm focused on acquiring online businesses. The Group has a specific interest in digital assets like websites, apps, software and online training programs. Webfolio Management is based in Reno, Nevada.

DEAL STATS #
Overall 1 of 1
Sector (Software) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Nevada) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-12 PicReel

Reno, Nevada, United States

PicReel is a conversion rate optimization software company with 10 years of experience helping website owners get more customers with fully customizable pop-up overlays, surveys, and links that capture website visitors before they leave a site. Discounts and offers, solicitations for feedback, and urging visitors to take some action such as subscribing to a newsletter, can all be displayed before a visitor is able to navigate away from high-value content or close their browser window. Picreel is based in Reno, Nevada.

Buy -
Mergr

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