M&A Deal Summary

Basis Technologies Acquires SiteScout

On November 4, 2013, Basis Technologies acquired digital media company SiteScout for 40M USD

Acquisition Highlights
  • This is Basis Technologies’ 1st transaction in the Digital Media sector.
  • This is Basis Technologies’ largest (disclosed) transaction.
  • This is Basis Technologies’ 1st transaction in Canada.
  • This is Basis Technologies’ 1st transaction in Ontario.

M&A Deal Summary
Date 2013-11-04
Target SiteScout
Sector Digital Media
Buyer(s) Basis Technologies
Deal Type Add-on Acquisition
Deal Value 40M USD

Target

SiteScout

Toronto, Ontario, Canada
SiteScout is a self-serve advertising platform that leverages real-time bidding (RTB) to deliver unparalleled performance for brands, marketers and agencies.

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Buyer(S) 1

Buyer

Basis Technologies

Chicago, Illinois, United States
Category Company
Founded 2001
Sector Digital Media
DESCRIPTION

Basis Technologies is a digital media services company and the creator and provider of Transis, the first “front-end to back-end” media automation software to help to advertise agencies increase efficiencies, save costs and scale more effectively and profitably. Basis Technologies was founded in 2001 and is headquartered in Chicago, Illinois.

DEAL STATS #
Overall 1 of 2
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 1 of 2
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2013) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-24 GraphScience

San Francisco, California, United States

GraphScience, Inc. is a social advertising platform.

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