M&A Deal Summary

Basic Fun Acquires Playhut

On October 1, 2018, Basic Fun acquired consumer products company Playhut

Acquisition Highlights
  • This is Basic Fun’s 2nd transaction in the Consumer Products sector.
  • This is Basic Fun’s 2nd transaction in the United States.
  • This is Basic Fun’s 1st transaction in California.

M&A Deal Summary

Date 2018-10-01
Target Playhut
Sector Consumer Products
Buyer(s) Basic Fun
Deal Type Add-on Acquisition

Target

Playhut

City of Industry, California, United States
Playhut, Inc. was founded in 1992 and is committed to producing innovative toys, allowing kids to play in an imaginative and educational way. Playhut's EZ TwistTM product line consists of indoor and outdoor play structures, baby structures, dolls, and plushes that incorporate interactive features such as games and themed environment.

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Buyer(S) 1

Buyer

Basic Fun

Boca Raton, Florida, United States

Category Company
Sector Consumer Products
DESCRIPTION

Basic Fun, Inc. is a developer and marketer of fun, innovative, and educational toys for kids. Basic Fun is based in Boca Raton, Florida.


DEAL STATS #
Overall 2 of 2
Sector: Consumer Products M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
State: California M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2018 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-02-13 K NEX

Hatfield, Pennsylvania, United States

K'NEX is a company in the construction products sub-segment with several hundred patents related to collections for kids, ranging from toddles through young adults. K’Nex building sets of colorful rods, connectors, and bricks can be designed into trucks, robots, roller coasters, and more. The company also offers a line of products to encourage learning, including Mighty Makers and K’Nex Education Building Sets. K'NEX was founded in 1992 and is based in Hatfield, Pennsylvania.

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