Merger • Marketing

Barcode Acquires Portu Sunberg

On February 9, 2022, Barcode acquired marketing company Portu Sunberg from Brass Ring Capital

Acquisition Context
  • This is Barcode’s 1st transaction in the Marketing sector.
  • This is Barcode’s 2nd transaction in the United States.
  • This is Barcode’s 1st transaction in Minnesota.

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M&A Deal Summary

Date February 9, 2022
Target Portu Sunberg
Sector Marketing
Buyer(s) Barcode
Sellers(s) Brass Ring Capital
Deal Type Merger

Target Company

Portu Sunberg

Minneapolis, Minnesota, United States
Portu Sunberg provides innovative sales and marketing, creative services, data insights and account management to emerging consumer brands and private label suppliers. Portu Sunberg was founded in 1977 and is based in Minneapolis, Minnesota.
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Buyer Overview 1

Buyer

Barcode

Bentonville, Arkansas, United States

Category Company
Founded 2006
Sector Marketing
DESCRIPTION

Barcode provides sales and marketing, data analytics, creative services and consumer insights and research to emerging and private label brands who are seeking expanded distribution in top retailers and e-commerce channels. Barcode was formed in 2006 and is based in Bentonville, Arkansas.


Deal Context for Buyer #
Overall 2 of 2
Sector: Marketing 1 of 1
Type: Merger 2 of 2
State: Minnesota 1 of 1
Country: United States 2 of 2
Year: 2022 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-15 Belmont Partners

Northbrook, Illinois, United States

Belmont Partners provides specialized sales and marketing, data analytics, and account management services to its clients and has a strong reputation for pioneering new products and leveraging data insights to strategically align brands’ product roadmaps, pricing and strategies to match retailers’ needs. Belmont Partners was formed in 2000 and is based in Northbrook, Illinois.

Buy -

Seller Profile 1

SELLER

Brass Ring Capital

Minnetonka, Minnesota, United States

Investor Investor Investor


Category Private Equity Firm
Founded 2004
Size Small
Type Sector Agnostic
DESCRIPTION

Brass Ring Capital is a private investment firm focused on small company investments in the upper Midwest US. Brass Ring looks for profitable companies generating revenues of $5 to $50 million and EBITDA of $1 to $5 million. Sectors of interest include business services and manufacturing. Brass Ring's investment horizon is between four and five years. Brass Ring will not invest in companies requiring major restructuring or investment in technology. Brass Ring Capital is based in Minnetonka, Minnesota.


Deal Context for Seller #
Overall 8 of 9
Sector: Marketing 1 of 1
Type: Merger 1 of 1
State: Minnesota 2 of 2
Country: United States 8 of 9
Year: 2022 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-01 Elenco

Wheeling, Illinois, United States

Elenco is a specialty manufacturer of educational toys and kits. Elenco was founded in 1972 and is based in Wheeling, Illinois.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-01 XeteX

Minneapolis, Minnesota, United States

XeteX is a specialty manufacturer of energy recovery and heat transfer HVAC systems. XeteX was founded in 1984 and is based in Minneapolis, Minnesota.

Buy -