M&A Deal Summary

Bango Acquires Audiens s.r.l.

On January 24, 2018, Bango acquired marketing company Audiens s.r.l.

Acquisition Highlights
  • This is Bango’s 1st transaction in the Marketing sector.
  • This is Bango’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2018-01-24
Target Audiens s.r.l.
Sector Marketing
Buyer(s) Bango
Deal Type Add-on Acquisition

Target

Audiens s.r.l.

Cambridge, United Kingdom
Audiens s.r.l. is a mobile data exchange platform that gives marketing teams the ability to segment their data with one click. The company transforms marketing campaigns by bringing together customer data into one single customer view. Audiens was formed in 2015 and is based in Cambridge, United Kingdom.

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Buyer(S) 1

Buyer

Bango

Cambridge, United Kingdom

Category Company
Founded 1999
Sector Information Technology
Employees274
Revenue 53M GBP (2024)
DESCRIPTION

Bango is a mobile payment platform. Bango is a standard for app stores offering carrier-billed payments, with more than 150 activations of carrier billing around the world. Bango was founded in 1999 and is based in Cambridge, England.


DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2018 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-05-09 BilltoMobile

San Jose, California, United States

BilltoMobile is an online payment provider at the forefront of the global eCommerce mobile payment evolution.

Buy $4M