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Add-on Acquisition • Marketing

Bambuser Acquires Relatable

On May 17, 2021, Bambuser acquired marketing company Relatable for 24M USD

Acquisition Context
  • This is Bambuser’s 1st transaction in the Marketing sector.
  • This is Bambuser’s largest (disclosed) transaction.
  • This is Bambuser’s 1st transaction in Sweden.

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M&A Deal Summary
Date May 17, 2021
Target Relatable
Sector Marketing
Buyer(s) Bambuser
Deal Type Add-on Acquisition
Deal Value 24M USD

Target Company

Relatable

Stockholm, Sweden
Relatable is a global marketing technology company that transforms influencer marketing into a scalable media channel for teams that lack the time, tools or experience to run their campaigns themselves. Relatable was founded in 2016 and is based in Stockholm, Sweden.
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Buyer Overview 1

Buyer

Bambuser

Stockholm, Sweden
Category Company
Founded 2007
Sector Software
Employees77
Revenue 103M SEK (2024)
DESCRIPTION

Bambuser is a software company specializing in interactive live video streaming. The company's primary product, Live Video Shopping, is a cloud-based software solution that is used by customers such as global e-commerce and retail businesses to host live shopping experiences on websites, mobile apps, and social media. Bambuser was founded in 2007 and has its headquarters in Stockholm, Sweden.

Deal Context for Buyer #
Overall 1 of 2
Sector: Marketing 1 of 1
Type: Add-on Acquisition 1 of 1
Country: Sweden 1 of 2
Year: 2021 1 of 1
Size (of disclosed) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-19 HERO solution

Stockholm, Sweden

HERO solution brings the concept of personalized customer experiences to e-commerce through chat and video calls.

Buy kr15M

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