M&A Deal Summary

Bambuser Acquires Relatable

On May 17, 2021, Bambuser acquired marketing company Relatable for 24M USD

Acquisition Highlights
  • This is Bambuser’s 1st transaction in the Marketing sector.
  • This is Bambuser’s largest (disclosed) transaction.
  • This is Bambuser’s 1st transaction in Sweden.

M&A Deal Summary
Date 2021-05-17
Target Relatable
Sector Marketing
Buyer(s) Bambuser
Deal Type Add-on Acquisition
Deal Value 24M USD

Target

Relatable

Stockholm, Sweden
Relatable is a global marketing technology company that transforms influencer marketing into a scalable media channel for teams that lack the time, tools or experience to run their campaigns themselves. Relatable was founded in 2016 and is based in Stockholm, Sweden.

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Buyer(S) 1

Buyer

Bambuser

Stockholm, Sweden
Category Company
Founded 2007
Sector Software
Employees95
Revenue 188M SEK (2023)
DESCRIPTION

Bambuser is a software company specializing in interactive live video streaming. The company's primary product, Live Video Shopping, is a cloud-based software solution that is used by customers such as global e-commerce and retail businesses to host live shopping experiences on websites, mobile apps, and social media. Bambuser was founded in 2007 and has its headquarters in Stockholm, Sweden.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
Country (Sweden) 1 of 1
Year (2021) 1 of 1
Size (of disclosed) 1 of 1
Mergr

Product

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