M&A Deal Summary

BaltCap Acquires Sanoma Baltics AS

On March 15, 2017, private equity firm BaltCap acquired digital media company Sanoma Baltics AS from Sanoma Group

Acquisition Highlights
  • This is BaltCap’s 1st transaction in the Digital Media sector.
  • This is BaltCap’s 26th transaction in Estonia.

M&A Deal Summary

Date 2017-03-15
Target Sanoma Baltics AS
Sector Digital Media
Buyer(s) BaltCap
Sellers(s) Sanoma Group
Deal Type Divestiture

Target

Sanoma Baltics AS

Tallinn, Estonia
Sanoma Baltics AS operates the auto24 classified portal in Estonia with a strong position in car, motorbike, boat and heavy equipment advertising. It also operates the Kuldne Börs generalist classifieds site in a variety of categories, such as construction materials, agricultural equipment, pets and household goods to name a few.

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Buyer(S) 1

Buyer

BaltCap

Vilnius, Lithuania

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1995
PE ASSETS 400M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

BaltCap is a private equity and venture capital group focused on investing in the Baltic States of Latvia, Estonia, and Lithuania. The Firm looks to fund buyouts, buy-ins, and growth capital needs. BaltCap is a generalist investor and will consider opportunities in a wide range of sectors. The Firm will consider both the majority and minority positions. BaltCap was formed in 1995 and has offices in Tallinn, Riga, Vilnius, Helsinki, Stockholm, and Warsaw.


DEAL STATS #
Overall 77 of 98
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 4 of 4
Country: Estonia M&A 26 of 33
Year: 2017 M&A 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-01 auto24 AS

Tallinn, Estonia

auto24 AS operates the auto24.ee classified portal in Estonia in which offers car, motorbike, boat, and heavy equipment advertising. The company also operates the Kuldne Börs generalist classifieds site in a variety of categories, such as construction materials, agricultural equipment, pets, and household goods. It also operates Autoleht, a weekly car magazine and Motors24, a site for motor vehicle videos.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-01 Forest Energy

Vilnius, Lithuania

Forest Energy developed a 48MW heat-only boiler producing heat to the Vilnius district heating system. Heat is produced only from biomass and significantly contributes to climate change mitigation by replacing fossil fuel use for heating and hot water and reducing GHG emissions. Forest Energy is based in Vilnius, Lithuania.

Buy -

Seller(S) 1

SELLER

Sanoma Group

Helsinki, Finland

Category Company
Sector Distribution
DESCRIPTION

Sanoma is a media and learning companies in Europe. We entertain, inform, educate and inspire millions of people every day — across media in multiple channels. We employ some 10,000 professional employees operating in Europe. Our key markets are Finland, The Netherlands, Belgium and Central & Eastern Europe.


DEAL STATS #
Overall 6 of 7
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 6 of 7
Country: Estonia M&A 2 of 2
Year: 2017 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-01 auto24 AS

Tallinn, Estonia

auto24 AS operates the auto24.ee classified portal in Estonia in which offers car, motorbike, boat, and heavy equipment advertising. The company also operates the Kuldne Börs generalist classifieds site in a variety of categories, such as construction materials, agricultural equipment, pets, and household goods. It also operates Autoleht, a weekly car magazine and Motors24, a site for motor vehicle videos.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-12-11 Iddink Groep B.V.

Ede, Netherlands

Iddink Groep B.V. is a distributor of school books and digital learning materials for school articles and school facilities in the Netherlands and abroad.

Buy -