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M&A Deal Summary

BaltCap Acquires auto24 AS

On March 1, 2017, private equity firm BaltCap acquired internet software and services company auto24 AS from Sanoma Group

Acquisition Highlights
  • This is BaltCap’s 3rd transaction in the Internet Software and Services sector.
  • This is BaltCap’s 25th transaction in Estonia.
Investment Fate
  • auto24 AS was sold to a strategic buyer in 2019.

M&A Deal Summary
Date 2017-03-01
Target auto24 AS
Sector Internet Software and Services
Buyer(s) BaltCap
Sellers(s) Sanoma Group
Deal Type Divestiture

Target

auto24 AS

Tallinn, Estonia
auto24 AS operates the auto24.ee classified portal in Estonia in which offers car, motorbike, boat, and heavy equipment advertising. The company also operates the Kuldne Börs generalist classifieds site in a variety of categories, such as construction materials, agricultural equipment, pets, and household goods. It also operates Autoleht, a weekly car magazine and Motors24, a site for motor vehicle videos.

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Buyer(S) 1

Buyer

BaltCap

Vilnius, Lithuania

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1995
PE ASSETS 400M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

BaltCap is a private equity and venture capital group focused on investing in the Baltic States of Latvia, Estonia, and Lithuania. The Firm looks to fund buyouts, buy-ins, and growth capital needs. BaltCap is a generalist investor and will consider opportunities in a wide range of sectors. The Firm will consider both the majority and minority positions. BaltCap was formed in 1995 and has offices in Tallinn, Riga, Vilnius, Helsinki, Stockholm, and Warsaw.

DEAL STATS #
Overall 76 of 98
Sector: Internet Software and Services M&A 3 of 6
Type: Divestiture M&A Deals 3 of 4
Country: Estonia M&A 25 of 33
Year: 2017 M&A 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-06 Coffee Address

Vilniaus raj, Lithuania

Coffee Address is a coffee company with a mission to make an office and an on-the-go cup of coffee that would like to drink by customers. Coffee Address was founded in 2017 and is based in Vilniaus raj, Lithuania.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-15 Sanoma Baltics AS

Tallinn, Estonia

Sanoma Baltics AS operates the auto24 classified portal in Estonia with a strong position in car, motorbike, boat and heavy equipment advertising. It also operates the Kuldne Börs generalist classifieds site in a variety of categories, such as construction materials, agricultural equipment, pets and household goods to name a few.

Buy -

Seller(S) 1

SELLER

Sanoma Group

Helsinki, Finland
Category Company
Sector Distribution
DESCRIPTION

Sanoma is a media and learning companies in Europe. We entertain, inform, educate and inspire millions of people every day — across media in multiple channels. We employ some 10,000 professional employees operating in Europe. Our key markets are Finland, The Netherlands, Belgium and Central & Eastern Europe.

DEAL STATS #
Overall 5 of 7
Sector: Internet Software and Services M&A 1 of 2
Type: Divestiture M&A Deals 5 of 7
Country: Estonia M&A 1 of 2
Year: 2017 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-01 Kortingisleuk.nl

Netherlands

Kortingisleuk.nl is a website that provides coupon code and promotion code.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-15 Sanoma Baltics AS

Tallinn, Estonia

Sanoma Baltics AS operates the auto24 classified portal in Estonia with a strong position in car, motorbike, boat and heavy equipment advertising. It also operates the Kuldne Börs generalist classifieds site in a variety of categories, such as construction materials, agricultural equipment, pets and household goods to name a few.

Sell -
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