M&A Deal Summary

Backcountry Acquires Velotech

On September 4, 2025, Backcountry acquired consumer products company Velotech

Acquisition Highlights
  • This is Backcountry’s 1st transaction in the Consumer Products sector.
  • This is Backcountry’s 1st transaction in the United States.
  • This is Backcountry’s 1st transaction in Oregon.

M&A Deal Summary

Date 2025-09-04
Target Velotech
Sector Consumer Products
Buyer(s) Backcountry
Deal Type Add-on Acquisition

Target

Velotech

Portland, Oregon, United States
Velotech is a retailer of cycling equipment and accessories. Velotech was established in 2003 and is based in Portland, Oregon.

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Buyer(S) 1

Buyer

Backcountry

Park City, Utah, United States

Category Company
Founded 1996
Sector E-Commerce
DESCRIPTION

Backcountry is an online specialty retailer of premium outdoor sports gear and apparel. The company is known for its commitment to providing premium products and services tailored to a variety of recreational pursuits—skiing, snowboarding, biking, running, camping, hiking, climbing, paddling, fishing, and beyond. Backcountry was founded in 1996 and is based in Park City, Utah.


DEAL STATS #
Overall 2 of 2
Sector: Consumer Products M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: Oregon M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-27 Bergfreunde

Kirchentellinsfurt, Germany

Bergfreunde is an online specialist retailer for mountain sports, climbing, and outdoor equipment. The range includes 40,000 items from over 900 brands for the ambitious climber, the expedition mountaineer, and the sport and nature enthusiast in the city. Bergfreunde was founded in 2006 and is based in Kirchentellinsfurt, Germany.

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