M&A Deal Summary

Backcountry Acquires Bergfreunde

On November 1, 2013, Backcountry acquired e-commerce company Bergfreunde

Acquisition Highlights
  • This is Backcountry’s 1st transaction in the E-Commerce sector.
  • This is Backcountry’s 1st transaction in Germany.
Investment Fate
  • Bergfreunde was divested to a consortium of strategic buyers in 2023.

M&A Deal Summary

Date 2013-11-01
Target Bergfreunde
Sector E-Commerce
Buyer(s) Backcountry
Deal Type Add-on Acquisition
Advisor(s) Parklane Capital (Financial)

Target

Bergfreunde

Kirchentellinsfurt, Germany
Bergfreunde is an online specialist retailer for mountain sports, climbing, and outdoor equipment. The range includes 40,000 items from over 900 brands for the ambitious climber, the expedition mountaineer, and the sport and nature enthusiast in the city. Bergfreunde was founded in 2006 and is based in Kirchentellinsfurt, Germany.

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Buyer(S) 1

Buyer

Backcountry

Park City, Utah, United States

Category Company
Founded 1996
Sector E-Commerce
DESCRIPTION

Backcountry is an online specialty retailer of premium outdoor sports gear and apparel. The company is known for its commitment to providing premium products and services tailored to a variety of recreational pursuits—skiing, snowboarding, biking, running, camping, hiking, climbing, paddling, fishing, and beyond. Backcountry was founded in 1996 and is based in Park City, Utah.


DEAL STATS #
Overall 1 of 2
Sector: E-Commerce M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 2
Country: Germany M&A 1 of 1
Year: 2013 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-27 Bergfreunde

Kirchentellinsfurt, Germany

Bergfreunde is an online specialist retailer for mountain sports, climbing, and outdoor equipment. The range includes 40,000 items from over 900 brands for the ambitious climber, the expedition mountaineer, and the sport and nature enthusiast in the city. Bergfreunde was founded in 2006 and is based in Kirchentellinsfurt, Germany.

Sell -