M&A Deal Summary

Back to Nature Foods Company Acquires SnackWell’s

On December 30, 2013, Back to Nature Foods Company acquired food company SnackWell’s from Mondelez International

Acquisition Highlights
  • This is Back to Nature Foods Company’s 1st transaction in the Food sector.
  • This is Back to Nature Foods Company’s 1st transaction in the United States.

M&A Deal Summary

Date 2013-12-30
Target SnackWell’s
Sector Food
Buyer(s) Back to Nature Foods Company
Sellers(s) Mondelez International
Deal Type Divestiture

Target

SnackWell’s

United States
SnackWell’s was originally launched by Nabisco, Inc. in 1992 as a line of reduced-fat and fat-free cookies and crackers. The brand offers its loyal consumers a healthy snacking alternative with great tasting products, all with reduced-fat content. SnackWell’s offers products including Crème Sandwich Cookies, Devil’s Food Cakes, Fudge Pretzels, Yogurt Pretzels, and Popcorn products in portion control sizes. SnackWell’s products are widely distributed in the United States through leading retailers.

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Buyer(S) 1

Buyer

Back to Nature Foods Company

Madison, Wisconsin, United States

Category Company
Founded 1960
Sector Food
DESCRIPTION

Back to Nature Foods Company LLC is a food manufacturer. Back to Nature offers a wide range of products including, crackers and cookies, nuts and trail mixes, granola and macaroni and cheese. Back to Nature Foods Company LLC was established in 1960 and is based in Madison, Wisconsin.


DEAL STATS #
Overall 1 of 1
Sector: Food M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: United States M&A 1 of 1
Year: 2013 M&A 1 of 1

Seller(S) 1

SELLER

Mondelez International

Chicago, Illinois, United States

Category Company
Founded 2000
Sector Food
Employees90,000
Revenue 36.4B USD (2024)
DESCRIPTION

Mondelez International is a multinational confectionery, food, and beverage company. Mondelez was established in 2000 and is based in Chicago, Illinois.


DEAL STATS #
Overall 9 of 10
Sector: Food M&A 7 of 7
Type: Divestiture M&A Deals 8 of 9
Country: United States M&A 8 of 9
Year: 2013 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-10-01 The Kraft Heinz Co.

Northfield, Illinois, United States

The Kraft Heinz Co. is a food and beverage conglomerate with a portfolio of brands spanning beverages, cheese, refrigerated meals and other categories. Kraft Foods Group was formed in 2012 as a spin-off from Mondelez International. The Company is based in Northfield, Illinois.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-11 Kinh Do - Snacks Business

Ho Chi Minh City, Vietnam

Kinh Do's Snack brands include Kinh Do mooncakes and biscuits, Cosy biscuits, Solite soft cakes and AFC crackers.

Buy -