M&A Deal Summary

Bacardi Limited Acquires Angel’s Envy

On March 30, 2015, Bacardi Limited acquired beverage company Angel’s Envy from Blue Equity

Acquisition Highlights
  • This is Bacardi Limited’s 3rd transaction in the Beverages sector.
  • This is Bacardi Limited’s 2nd transaction in the United States.
  • This is Bacardi Limited’s 1st transaction in Kentucky.

M&A Deal Summary

Date 2015-03-30
Target Angel’s Envy
Sector Beverages
Buyer(s) Bacardi Limited
Sellers(s) Blue Equity
Deal Type Add-on Acquisition

Target

Angel’s Envy

Louisville, Kentucky, United States
Angel’s Envy is a craft bourbon production created by the world’s most renowned master distiller, Lincoln Henderson. Positioned as the world’s premier super-premium bourbon brand, it is distilled in the traditional homeland of bourbon, where the climate and soil produce the best base ingredients for bourbon. The aging process begins with a period of four to six years in American white oak barrels, followed by three to six additional months of aging in hand-selected port casks. As bourbon ages in the barrels, it’s drawn into the charred white oak during summer months and it recedes back into the virgin barrels during winter months. Angel’s Envy was founded in 2010 and is based in Louisville, Kentucky.

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Buyer(S) 1

Buyer

Bacardi Limited

Hamilton, Bermuda

Category Company
Sector Beverages
DESCRIPTION

Bacardi Limited produces and markets a variety of internationally recognized spirits. The company's brand portfolio consists of more than 250 brands and labels, including some of the world's best known brands: BACARDI rum, MARTINI AND ROSSI vermouth, DEWAR'S scotch whisky, BOMBAY SAPPHIRE gin, and CAZADORES BLUE AGAVE tequila.


DEAL STATS #
Overall 3 of 6
Sector (Beverages) 3 of 6
Type (Add-on Acquisition) 2 of 5
State (Kentucky) 1 of 1
Country (United States) 2 of 3
Year (2015) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-01-01 Leblon

New York, United States

Leblon is a spirits company that markets and distributes premium Brazilian Cachaça, mostly in the US though increasingly in Brazil and Europe. Cachaça (pronounced: ka-shah-sa), the national spirit of Brazil, is produced from sugar cane and is the third most consumed spirit globally, predominantly in Caipirinhas (pronounced kai-pur-EEN-ya) – a refreshing cocktail made with muddled limes, sugar, ice & Cachaça. Leblon was founded in 2005 and is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-22 Patrón Spirits International AG

Schaffhausen, Switzerland

Patrón Spirits International AG is a privately held, leading manufacturer of ultra-premium distilled spirits. Its portfolio includes the following product lines: Patrón®, Roca Patrón®, Gran Patrón®, XO Cafe®, Citrónge®, Pyrat®, and Ultimat®, as well as limited and special edition distilled spirits. Patrón tequilas and liqueurs, Pyrat, and Ultimat are available in more than 100 countries and islands across the world and sold in global duty-free outlets.

Buy -

Seller(S) 1

SELLER

Blue Equity

Louisville, Kentucky, United States

Investor Investor


Category Private Equity Firm
Founded 2004
Size Small
Type Sector Agnostic
DESCRIPTION

Blue Equity is a Southern-US based private equity firm focused on a variety of business transactions as well as real estate investments. The Firm will consider opportunities across all company stages, from startups to recapitalizations. Blue Equity typically looks for situations with experienced management, and depending on the situation, can be minimal or more active investor. Blue Equity was formed in 2004 and is based in Louisville, Kentucky and also has office in Miami, Florida.


DEAL STATS #
Overall 8 of 18
Sector (Beverages) 1 of 3
Type (Add-on Acquisition) 7 of 14
State (Kentucky) 4 of 7
Country (United States) 7 of 15
Year (2015) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-01-01 Party Mart

Louisville, Kentucky, United States

Party Mart is a high volume wine, spirits, beer and party goods store second to none in its selection of beer, wine and liquors. Bourbon lovers near and far come to us for our fabulous examples of the distiller’s art. Party Mart is based in Louisville, Kentucky.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-11-20 MAXX Sports & Entertainment

New York, New York, United States

MAXX Sports & Entertainment is an all-encompassing career management agency and brand builder for some of the top names, faces and brands that shape sports and entertainment. MAXX Sports & Entertainment was founded in 1995 and is based in New York City.

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