M&A Deal Summary

Babylist Acquires Expectful

On January 23, 2023, Babylist acquired internet software and services company Expectful

Acquisition Highlights
  • This is Babylist’s 1st transaction in the Internet Software and Services sector.
  • This is Babylist’s 1st transaction in the United States.
  • This is Babylist’s 1st transaction in New York.

M&A Deal Summary

Date 2023-01-23
Target Expectful
Sector Internet Software and Services
Buyer(s) Babylist
Deal Type Add-on Acquisition

Target

Expectful

New York, New York, United States
Expectful is a digital health and wellness platform for pregnancy, offering guided meditations, mindfulness exercises, and expert advice on prenatal care, childbirth, and postpartum recovery. Expectful was founded in 2018 and is based in New York.

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Buyer(S) 1

Buyer

Babylist

Oakland, California, United States

Category Company
Sector Internet Software and Services
DESCRIPTION

Babylist is a marketplace and commerce for baby. Babylist recommends expert-tested products to those starting their parenting journey so loved ones can offer their support. Babylist is based in Oakland, California.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2023 M&A 1 of 1