Add-on Acquisition • Consumer Services

Baby Jogger Company Acquires NJoy Baby S.L.

On October 16, 2013, Baby Jogger Company acquired consumer services company NJoy Baby S.L.

Acquisition Context

This is Baby Jogger Company’s 1st transaction in the Consumer Services sector.
This is Baby Jogger Company’s 1st transaction in Spain.

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M&A Deal Summary
Date	October 16, 2013
Target	NJoy Baby S.L.
Sector	Consumer Services
Buyer(s)	Baby Jogger Company
Deal Type	Add-on Acquisition

Target Company

NJoy Baby S.L.

Sabadell, Spain

NJoy Baby, is a designer, developer and marketer of infant and juvenile strollers.

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Buyer Overview 1

Buyer

Baby Jogger Company

Richmond, Virginia, United States

Category	Company
Founded	1984
Sector	Consumer Products

DESCRIPTION

Baby Jogger, is a designer and marketer of branded infant and juvenile products focused on baby strollers, bicycle trailers and related accessories. The company has built a strong reputation thanks to its full line of award-winning and functional products designed for active parents.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Consumer Services	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Spain	1 of 1
Year: 2013	1 of 1

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