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M&A Deal Summary

B2LiNK Acquires Picky

On January 3, 2022, B2LiNK acquired consumer products company Picky

Acquisition Highlights
  • This is B2LiNK’s 1st transaction in the Consumer Products sector.
  • This is B2LiNK’s 1st transaction in South Korea.

M&A Deal Summary
Date 2022-01-03
Target Picky
Sector Consumer Products
Buyer(s) B2LiNK
Deal Type Add-on Acquisition

Target

Picky

Seoul, South Korea
Picky is a mobile-first community that enables consumers to discover the best skincare and beauty brands and products that are right for them through extensive user reviews, educational content, and experts’ contributions.

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Buyer(S) 1

Buyer

B2LiNK

Seoul, South Korea
Category Company
Founded 2014
Sector Consumer Products
DESCRIPTION

B2Link is an innovative consumer brand aggregator and global Korean Beauty B2B distribution company providing experience-based sales and marketing consultation. The company finds undervalued local brands with the proven product-market fit and grooms them into global brands scaling into international markets. B2LiNK was founded in 2014 and is based in Seoul, South Korea.

DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: South Korea M&A 1 of 1
Year: 2022 M&A 1 of 1
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