M&A Deal Summary

B2Digital Acquires Club Fitness

On May 20, 2021, B2Digital acquired consumer services company Club Fitness

Acquisition Highlights
  • This is B2Digital’s 1st transaction in the Consumer Services sector.
  • This is B2Digital’s 2nd transaction in the United States.
  • This is B2Digital’s 1st transaction in Alabama.

M&A Deal Summary
Date 2021-05-20
Target Club Fitness
Sector Consumer Services
Buyer(s) B2Digital
Deal Type Add-on Acquisition

Target

Club Fitness

Birmingham, Alabama, United States
Club Fitness is an Alabama Corporation located in the Birmingham, Alabama Area that provides fitness solutions to clients.

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Buyer(S) 1

Buyer

B2Digital

Tampa, Florida, United States
Category Company
Founded 2004
Sector Media
Revenue 3M USD (2022)
DESCRIPTION

B2Digital is a full-service live sports event company led by a management team with over 30 years of global experience developing more than 20 companies in the Sports, Television, Entertainment, Digital Distribution, and Banking Transaction industries. B2Digital was founded in 2004 and is headquartered in Tampa, Florida.

DEAL STATS #
Overall 2 of 3
Sector (Consumer Services) 1 of 2
Type (Add-on Acquisition) 2 of 3
State (Alabama) 1 of 1
Country (United States) 2 of 3
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-29 United Combat League

United States

United Combat League engages in promoting and operating over 100 LIVE events.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-17 Spartan Fitness

Brentwood, Tennessee, United States

Spartan Fitness is a boutique fitness platform and franchise owner in Club Pilates system. Spartan Fitness was founded in 2017 and is based in Brentwood, Tennessee.

Buy -
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