Investment Summary

B.P. Marsh & Partners and Steadfast Invest In Sterling Insurance

On June 5, 2013, private equity firm B.P. Marsh & Partners and Steadfast invested in insurance company Sterling Insurance

Investment Highlights
  • This is B.P. Marsh & Partners’ 7th and Steadfast’s 7th transaction in the Insurance sector.
  • This is B.P. Marsh & Partners’ 1st and Steadfast’s 7th transaction in Australia.

Investment Summary

Date 2013-06-05
Target Sterling Insurance
Sector Insurance
Investor(s) B.P. Marsh & Partners
Steadfast
Deal Type Stake Purchase

Target

Sterling Insurance

North Sydney, Australia
Sterling Insurance is a specialist underwriting agency offering a range of insurance solutions within the Liability sector specializing in niche markets including hard-to-place and complex risks. Sterling Insurance was founded in 1998 and is based in Sydney, Australia.

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Investor(S) 2

Investor

B.P. Marsh & Partners

London, United Kingdom

Investor Investor


Category Private Equity Firm
Founded 1990
Size Middle-Market
Type Sector Focused
DESCRIPTION

B.P. Marsh & Partners is a specialist private equity investor in early stage financial services companies. B.P. Marsh looks to make minority investments of up to £5 million in opportunities based in the UK, Europe, and North America. Specific financial services businesses of interest include insurance intermediaries, asset managers, independent financial advisers, and professional consultants. B.P. Marsh & Partners was formed in 1990 and is based in London.


DEAL STATS #
Overall 11 of 31
Sector: Insurance M&A 7 of 27
Type: Stake Purchase M&A Deals 3 of 19
Country: Australia M&A 1 of 4
Year: 2013 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-03-27 Howden Group

London, United Kingdom

Howden Group is an international insurance intermediary group with insurance broking and underwriting agency arms. Howden Group was founded in 1994 and is based in London, United Kingdom.

Sell £250M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-12-03 Walsingham Motor Insurance

London, United Kingdom

Walsingham Motor Insurance is a Managing General Agent offering Motor Fleet insurance products to carefully selected partner brokers. Walsingham Motor Insurance is based in London, United Kingdom.

Buy -
Investor

Steadfast

Sydney, Australia

Category Company
Founded 1996
Sector Insurance
Revenue 1.3B AUD (2025)
DESCRIPTION

Steadfast is a provider of services to a network of 316 insurance broker businesses across Australia and New Zealand. Steadfast operates as both a broker network and a consolidator through its equity interests in a number of insurance broker businesses. Steadfast was founded in 1996 and is based in Sydney, Australia.


DEAL STATS #
Overall 7 of 32
Sector: Insurance M&A 7 of 32
Type: Stake Purchase M&A Deals 5 of 14
Country: Australia M&A 7 of 32
Year: 2013 M&A 5 of 19
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-04-06 Newmarket Insurance Brokers Pty.

Adelaide, Australia

Newmarket Insurance Brokers provides general insurance broking services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-07-02 Webmere Pty

Southbank, Australia

Northern City Insurance Brokers, is a provider of various insurance brokerage services.

Buy -