M&A Deal Summary

B&G Foods Acquires Robert s American Gourmet Food

On June 10, 2013, B&G Foods acquired food company Robert s American Gourmet Food from VMG Partners for 195M USD

Acquisition Highlights
  • This is B&G Foods’ 7th transaction in the Food sector.
  • This is B&G Foods’ 6th largest (disclosed) transaction.
  • This is B&G Foods’ 7th transaction in the United States.
  • This is B&G Foods’ 1st transaction in New York.

M&A Deal Summary

Date 2013-06-10
Target Robert s American Gourmet Food
Sector Food
Buyer(s) B&G Foods
Sellers(s) VMG Partners
Deal Type Add-on Acquisition
Deal Value 195M USD

Target

Robert s American Gourmet Food

Sea Cliff, New York, United States
Robert's American Gourmet Food LLC (dba Pirate Brands) markets and sells better-for-you, salty snacks to natural and mainstream retailers nationwide. The company offers a variety of natural snacks made from puffed corn and rice, heart-healthy oils and high quality natural seasonings including real aged white cheddar, spinach and kale. Pirate Brands’ products include Pirate’s Booty, Smart Puffs and Tings among others.

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Buyer(S) 1

Buyer

B&G Foods

Parsippany, New Jersey, United States

Category Company
Founded 1822
Sector Food
Employees2,967
Revenue 2.1B USD (2023)
DESCRIPTION

B&G Foods is a manufacturer, seller, and distributor of a diversified portfolio of high-quality, shelf-stable branded food products including pickles and peppers, hot sauces, wine vinegar, maple syrup, molasses, snack foods, fruit spreads, pasta sauces, beans, ready-to-use spices, salad dressings, marinades, taco shells and kits, and taco sauce and seasonings. B&G Foods was founded in 1822 and is based in Parsippany, New Jersey.


DEAL STATS #
Overall 7 of 19
Sector (Food) 7 of 19
Type (Add-on Acquisition) 3 of 9
State (New York) 1 of 3
Country (United States) 7 of 19
Year (2013) 2 of 3
Size (of disclosed) 6 of 13
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-05-06 DeMet’s TrueNorth Brand

United States

TrueNorth nut clusters combine freshly roasted nuts, a dash of sea salt and just a hint of natural sweetness. Their bite-sized shape makes them ideal for between meal snacking and on the go nourishment. TrueNorth nut clusters are a satisfying, delicious way to experience the goodness of nuts. TrueNorth varieties include: Almond Pecan Crunch, Chocolate Nut Crunch and Cashew Crunch.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-10-07 Rickland Orchards

Fairfield, New Jersey, United States

Rickland Orchards LLC is a producer of Greek yogurt-coated granola bars and bites. Rickland Orchards’ products blend a strained Greek yogurt coating with roasted nuts, granola and fruit to create convenient, great-tasting and protein-packed snacks, and can be found in over 15,000 locations in North America.

Buy $58M

Seller(S) 1

SELLER

VMG Partners

San Francisco, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2005
PE ASSETS 2.6B USD
Size Large
Type Sector Focused
DESCRIPTION

VMG Partners is a private equity firm focused on early and growth stage investing in consumer products companies. VMG has a specific interest in the lifestyle, wellness, food and beverage, personal care, pet and leisure sectors of the consumer products industry. VMG targets US-based companies with revenues between $1 and $500 million. VMG was formed in 2005 and has offices in San Francisco and Los Angeles.


DEAL STATS #
Overall 5 of 24
Sector (Food) 3 of 14
Type (Add-on Acquisition) 5 of 20
State (New York) 1 of 5
Country (United States) 5 of 23
Year (2013) 1 of 2
Size (of disclosed) 8 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-11-16 SkinMedica

Carlsbad, California, United States

SkinMedica, Inc. is a developing, acquiring and commercializing products that improve the appearance of skin. The Company markets and sells to physicians, with a focus on aesthetics, both prescription and non-prescription skin care products.

Sell $350M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-07-15 Natural Balance

San Diego, California, United States

Natural Balance is a premium pet food brand specializing in high-quality dog and cat food products sold exclusively through the pet specialty and eCommerce channels. Natural Balance has a 30+ year history in premium formulations and was a pioneer of limited ingredient diets. Natural Balance was founded in 1989 and is based in San Diego, California.

Sell -