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M&A Deal Summary

Azerion Acquires Shoutcast

On November 22, 2022, Azerion acquired marketing company Shoutcast from Targetspot

Acquisition Highlights
  • This is Azerion’s 3rd transaction in the Marketing sector.
  • This is Azerion’s 1st transaction in Belgium.

M&A Deal Summary
Date 2022-11-22
Target Shoutcast
Sector Marketing
Buyer(s) Azerion
Sellers(s) Targetspot
Deal Type Divestiture

Target

Shoutcast

Brussels, Belgium
Shoutcast is a global pioneer in digital audio advertising and marketing solutions. Shoutcast has a unique and proprietary adtech solution covering all aspects of digital audio including radio, podcasts, audiobooks and games and supporting in excess of 3 billion monthly impressions in over 30 markets worldwide. Shoutcast is based in Brussels, Belgium.

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Buyer(S) 1

Buyer

Azerion

Amsterdam, Netherlands
Category Company
Founded 2014
Sector Marketing
DESCRIPTION

Azerion is a media- and technology company that provides safe, reliable and valuable content on a European scale with a local presence. Azerion was founded in 2014 and is based in Amsterdam, Netherlands.

DEAL STATS #
Overall 4 of 4
Sector (Marketing) 3 of 3
Type (Divestiture) 2 of 2
Country (Belgium) 1 of 1
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-21 Inskin Media

London, United Kingdom

Inskin Media is an advertising technology and digital media specialist. The company has developed user-friendly, market-leading online advertising formats that deliver high yields for many of the UK’s biggest quality publishers and content distributors. Inskin Media was formed in 2009 and is based in London.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-01 Youda Games

Schiphol-Rijk, Netherlands

Youda Games operates a portfolio of games, including the social card-themed title Governor of Poker 3. Youda Games is based in Schiphol-Rijk, Netherlands.

Sell €81M

Seller(S) 1

SELLER

Targetspot

Brussels, Belgium
Category Company
Founded 2007
Sector Marketing
Employees135
DESCRIPTION

Targetspot provides end-to-end integration between advertisers and publishers, for contextually targeted, cookie-free campaigns involving both direct and programmatic buying. Targetspot is also a leader in audio streaming, its Shoutcast brand enabling over 85,000 radio stations to be streamed online. Targetspot was founded in 2007 and is based in Brussels, Belgium.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
Country (Belgium) 1 of 1
Year (2022) 1 of 1
Mergr

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