Investment Summary

Azalea Capital Invests In Pickle Juice

On June 18, 2025, private equity firm Azalea Capital invested in beverage company Pickle Juice

Investment Highlights
  • This is Azalea Capital’s 1st transaction in the Beverages sector.
  • This is Azalea Capital’s 25th transaction in the United States.
  • This is Azalea Capital’s 2nd transaction in Texas.

Investment Summary

Date 2025-06-18
Target Pickle Juice
Sector Beverages
Investor(s) Azalea Capital
Deal Type Growth Capital

Target

Pickle Juice

Mesquite, Texas, United States
Pickle Juice is a functional beverage that helps prevent muscle cramps and rapidly replenishes electrolytes. Its current product lineup includes Original Pickle Juice, Chili Lime Pickle Juice, and Pickle Juice Chaser. Pickle Juice is based in Mesquite, Texas.

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Investor(S) 1

Investor

Azalea Capital

Greenville, South Carolina, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1995
Size Small
Type Sector Agnostic
DESCRIPTION

Azalea Capital is a private investment firm focused on providing equity capital to privately owned middle-market companies located in the Southeast US. Prospective transaction situations include management buyouts, divestitures, recapitalizations, and growth financings. Target companies typically have at least $10 million in revenue and are profitable with up to $8 million of EBITDA. Sectors of interest include niche manufacturing, value-added distribution, business services, consumer products, and healthcare. Azalea was formed in 1995 and is based in Greenville, South Carolina.


DEAL STATS #
Overall 25 of 25
Sector: Beverages M&A 1 of 1
Type: Growth Capital M&A Deals 11 of 11
State: Texas M&A 2 of 2
Country: United States M&A 25 of 25
Year: 2025 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-05-13 ASAP Response

United States

ASAP Response is an own and operates several franchises of Rainbow Restoration (“Rainbow”). Rainbow, a division of Neighborly® home services, is a provider of home and commercial restoration services. ASAP Response was founded in 2009 and is based in United States.

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