Growth Capital • Franchising

Azalea Capital Invests In ASAP Response

On May 13, 2025, private equity firm Azalea Capital invested in franchising company ASAP Response

Investment Context
  • This is Azalea Capital’s 1st transaction in the Franchising sector.
  • This is Azalea Capital’s 24th transaction in the United States.

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Investment Summary

Date May 13, 2025
Target ASAP Response
Sector Franchising
Investor(s) Azalea Capital
Deal Type Growth Capital

Target Company

ASAP Response

United States
ASAP Response is an own and operates several franchises of Rainbow Restoration (“Rainbow”). Rainbow, a division of Neighborly® home services, is a provider of home and commercial restoration services. ASAP Response was founded in 2009 and is based in United States.
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Investor Overview 1

Investor

Azalea Capital

Greenville, South Carolina, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1995
Size Small
Type Sector Agnostic
DESCRIPTION

Azalea Capital is a private investment firm focused on providing equity capital to privately owned middle-market companies located in the Southeast US. Prospective transaction situations include management buyouts, divestitures, recapitalizations, and growth financings. Target companies typically have at least $10 million in revenue and are profitable with up to $8 million of EBITDA. Sectors of interest include niche manufacturing, value-added distribution, business services, consumer products, and healthcare. Azalea was formed in 1995 and is based in Greenville, South Carolina.


Deal Context for Investor #
Overall 24 of 25
Sector: Franchising 1 of 1
Type: Growth Capital 10 of 11
Country: United States 24 of 25
Year: 2025 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-08 Virginia Food Group

Wakefield, Virginia, United States

Virginia Food Group is a manufactures, markets, and distributes Virginia peanuts and snack mixes. Virginia Food Group is based in Wakefield, Virginia.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-06-18 Pickle Juice

Mesquite, Texas, United States

Pickle Juice is a functional beverage that helps prevent muscle cramps and rapidly replenishes electrolytes. Its current product lineup includes Original Pickle Juice, Chili Lime Pickle Juice, and Pickle Juice Chaser. Pickle Juice is based in Mesquite, Texas.

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