Investment Summary

Axivate Capital Invests In DigitalAudience

On April 1, 2016, private equity firm Axivate Capital invested in marketing company DigitalAudience

Investment Highlights
  • This is Axivate Capital’s 1st transaction in the Marketing sector.
  • This is Axivate Capital’s 12th transaction in the Netherlands.

Investment Summary

Date 2016-04-01
Target DigitalAudience
Sector Marketing
Investor(s) Axivate Capital
Deal Type Venture

Target

DigitalAudience

Amsterdam, Netherlands
DigitalAudience is a digital marketing technology start-up in Amsterdam. DigitalAudience connects your 1st party data to online platforms. The company's partnership with premium publishers enables us to connect offline data to online marketing. DigitalAudience help advertisers and agencies to get a full and rich customer profile through data analysis. DigitalAudience was founded in 2015 and is based in Amsterdam, Netherlands.

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Investor(S) 1

DESCRIPTION

Axivate Capital is a small private equity firm focused on investing early-stage companies and acquiring mature companies with unlocked growth potential. The Firm looks to invest €100K to €5 million per transaction and will consider opportunities in digital media, e-commerce, internet, and leisure. Axivate Capital was formed in 2012 and is based in Amsterdam.


DEAL STATS #
Overall 12 of 16
Sector: Marketing M&A 1 of 1
Type: Venture M&A Deals 4 of 5
Country: Netherlands M&A 12 of 16
Year: 2016 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-08 Readmore

Amsterdam, Netherlands

Readmore is a cloud-based publishing solution that allows businesses to easily create and distribute magazines, brochures, marketing material and any other publication on all devices and in print. Readmore was founded in 2011 and is based in Amsterdam, Netherlands.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-25 Mews Systems

Amsterdam, Netherlands

Mews Systems with the vision that real innovation in the hospitality industry is only possible if one rebuilds the existing Property Management Solutions (PMS) from the ground up. Its mission was to provide all hoteliers – whether they are running a 1000-bed hotel or renting out a number of apartments in multiple cities – the freedom to completely rethink their guest experiences by utilizing the power of the cloud and mobile technologies. Mews Systems was founded in 2012 and is based in Amsterdam, Netherlands.

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