M&A Deal Summary

AWL Acquires insuranceQuotes

On December 29, 2015, AWL acquired internet software and services company insuranceQuotes from Bankrate for 165M USD

Acquisition Highlights
  • This is AWL’s 1st transaction in the Internet Software and Services sector.
  • This is AWL’s largest (disclosed) transaction.
  • This is AWL’s 2nd transaction in the United States.
  • This is AWL’s 1st transaction in Colorado.

M&A Deal Summary
Date 2015-12-29
Target insuranceQuotes
Sector Internet Software and Services
Buyer(s) AWL
Sellers(s) Bankrate
Deal Type Divestiture
Deal Value 165M USD

Target

insuranceQuotes

Denver, Colorado, United States
insuranceQuotes is a provider of web based compare insurance quotes.

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Buyer(S) 1

Buyer

AWL

Austin, Texas, United States
Category Company
Founded 2005
Sector Internet Software and Services
DESCRIPTION

AWL is a provider of online marketing services to the insurance industry, leveraging a network of owned and affiliated websites to generate qualified consumer quote inquiries for their licensed agent, broker and carriers clients. AWL was founded in 2005 and is based in Austin, Texas.

DEAL STATS #
Overall 2 of 2
Sector (Internet Software and Services) 1 of 1
Type (Divestiture) 1 of 1
State (Colorado) 1 of 1
Country (United States) 2 of 2
Year (2015) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-02-15 InsuranceLeads

Austin, Texas, United States

InsuranceLeads.com, is a provider of online leads to insurance agents, brokers and carriers.

Buy -

Seller(S) 1

SELLER

Bankrate

New York, New York, United States
Category Company
Founded 1976
Sector Information Services
Employees552
Revenue 371M USD (2015)
DESCRIPTION

Bankrate is an online publisher, aggregator, and distributor of personal finance content. The Company's vision is to help consumers Maximize Your Money when they borrow, save or invest. With this in mind, RATE aggregates large scale audiences of in-market consumers by providing them with proprietary, fully researched, comprehensive, independent and objective personal finance and related editorial content across multiple vertical categories including credit cards, mortgages, deposits, senior care and other categories, such as personal and auto loans retirement, and taxes. RATE's flagship sites CreditCards.com, Bankrate.com, and Caring.com are leading destinations in each of their respective verticals and connect their vast audiences with financial service and senior care providers and other contextually relevant advertisers. RATE also owns and operates a number of specialist sites, apps and social platforms, including NextAdvisor.com, The Points Guy, Interest.com, Quizzle.com and Walla.by. Bankrate also develops and provides content, tools, web services and co-branded websites to over 100 online partners, including Yahoo!, CNBC and MarketWatch. In addition, Bankrate licenses editorial content to leading news organizations such as The Wall Street Journal and The New York Times. Bankrate was founded in 1976 and is based in New York.

DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Divestiture) 1 of 1
State (Colorado) 1 of 1
Country (United States) 1 of 1
Year (2015) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-01 Quizzle

Detroit, Michigan, United States

Quizzle LLC is a provider of national free credit report and monitoring site.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-05-05 NextAdvisor - Business

United States

NextAdvisor, Inc. - Business is a provider of proprietary marketing IT services.

Buy $76M
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